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Through 26 business failures, I tried my share of network marketing opportunities. 

Aside from Primerica and Legalshield, I wasn’t good at any of them. And even with those two, I was mediocre at best. I just happened to love the insurance products from those two companies, so they were easier to talk about.

And that ended up being a huge realization for me. 

I’d get so enrolled with the vision, falling in love with the potential of the opportunity (a total reflection of my dating life at the time too), and daydreaming about:

• Having freedom and flexibility to do what I want, when I want;
• Making unlimited income, easily;
• And finally being able to call myself a successful business owner. 

And then reality hit. 

The top three reasons I failed at network marketing:

1. I tried to sell stuff I didn’t really believe in, so I shied away from talking to anyone about them.
2. And, even if I loved the product, I...

You're invited to join me and my co-host, Jon Braddock, for our new YouTube "show" called Legacy & Libations, every Wednesday at 4:00pm PT. 

Register for the Zoom link here

This is a super chill call/show/training designed to help you progress on your own personal estate planning process. 

Why work so hard to build wealth and a legacy if we don't protect it, right? 

So here's what the call looks like in its first iteration:

We kick off the call with a value-packed conversation (count on some cheesy jokes and dark humor too) between Jon and I, or one of our estate planning attorneys, or a passionate professional from the industry. 

Then, segway to a quick, yet deep, lesson on the My Life & Wishes legacy vault. Part of the reason we're hosting these weekly calls is so you have some support in making progress on your estate planning. This legacy vault keeps all your "stuff" in one, highly secure, digital place. 

We'll then close out each call with a...

You can listen to this blog on YouTube here

How many people do you think you know? 

Back when I worked in the peripherals of the wedding industry, we estimated that the average wedding invited about 300 people, with 150 friends & family for each person getting married. 

But advances in social media have changed things. 

By some estimates, the average American knows about 600 people. 

As a small business owner, I bet your network is even bigger. 

Think of all the people we meet!

Signers, escrow officers, attorneys, medical staff, maybe a day job, family & friends, our hobbies and extracurricular activities, networking meetings, Zoom calls…

I bet you know a lot of people. Probably more than you realize. 

And this network of people around you is your most valuable business asset. 

Having clarity of who is actually in your network leads to reverence, or deep respect, for the powerful connections you already have. 

Do you want to get...

You can listen to this blog on YouTube here

(Excerpt from Notary Business Building Challenge Book)

Have you ever Googled yourself?

I'd like you to do it now . . . kind of.

Pull up the most popular search engine in the world right now, Google, and type in "Notary Near Me" (no quotes).

If you really want to get some honest results, do this from the "Incognito" browser feature in Chrome. Doing so allows the browser to “forget” your previous browsing history, cookies, and biases and pull up true organic results. (For a video on how to search with an incognito tab, please visit the Readers Resource Website for this book at www.NotaryCoach.com/90.)

Please note: Do NOT Google your personal name or business name for the sake of this exercise. Your prospects aren't going to search for you by name because they either won't know it yet, or they won't remember it.

As you progress in business, consider your customer's journey and you'll see the potholes and bumps in the road...

Special FREE Training Event for Notaries That Will Die Someday

Some Secrets Should NOT Go to the Grave

“No one here gets out alive.”

This remains true since Jim Morrison first sang these words in 1968. 

And yet…

Death often comes as a total surprise. It’s like we never saw it coming. 

While it is true that life is shorter for some than others, the grand majority of us have plenty of time to plan for death’s arrival, we just don’t. 

Whatever the reason for that may be, our refusal to face our mortality ends up hurting the very people we were trying to protect by ignoring it. 

This is an invitation to change that. 

Starting right this minute, let’s make your transition to whatever realm comes next easier for your loved ones. 

And I’m going to make that easier for you too.

Starting today, let’s begin organizing your “stuff” into one secure, online place. 

A digital vault, if you...

The video above is the replay of a training I did on Tuesday, December 27, 2022. You can watch the whole 90 minute event right here. 

Artificial Intelligence is the new frontier and it's barreling down upon us.

Not everyone is happy about it. 

Some people are terrified about it. 

And others...they see opportunity. 

Aside from personal opinions, here's what is real:

The new artificial intelligence (AI) tool called ChatGPT is disrupting the world. 

You may not have heard of it yet, but you will. 

It will take away some jobs. 

It will create other jobs (and businesses). 

It will make your life and business easier. 

Victor Hugo said, "there's nothing more powerful than an idea whose time has come." 

And ChatGPT's time has come. 

There's no stopping it. 

There's no running away from it. 

There's soon going to be no way to ignore it. 

So I've embraced it. 

And I led a deep training today on exactly how to...

You can listen to this blog on YouTube here

Earlier this year, in an effort to funnel my Soroka family somewhat-sense of humor toward something more constructive than sarcasm and cheesy dad jokes, I attended an online comedic writing workshop with 12-15 instructors from around the country.

I don't know about you, but when I hear "Comedic Writing Workshop," I'm anticipating a few laughs throughout the day, no?

Guess how many presenters made me (or anyone) laugh. 

One. 

One teacher got the assignment right. 

And I liked her immediately. 

That's the power of humor. It brings people together whether they're thousands of miles from each other, or simply sitting across the signing table. 

Using humor to cultivate relationships with your clients in a service-based business, like as a notary public, can be a powerful tool for building trust, establishing rapport, and ultimately leading to increased customer satisfaction and loyalty. Here are some key benefits...

This blog article features a call to action for those avante-garde notaries that already know they want to be ahead of the curve with evolving technology. If you want to skip the article and register for the EscrowTab network, and get access to their free IPEN software on your own device, you can do so here. 

You can listen to this blog on YouTube here

The mortgage industry consumes about 2.2 billion pieces of paper every year (50-60 million of which are estimated to be notarized), which, depending on their size, will require a minimum of 117,000-200,000 trees to supply. 

According to some industry estimates, there are about 950 million other non-mortgage related documents notarized every year, and many of those use more than a single page. 

So as notaries public, somewhere around 4-5 billion sheets of paper pass through our hands every single year. 

That’s unsustainable for a few reasons:

• Paper is expensive to lenders, closing agents, the legal...

You can listen to this blog on YouTube here

During my recent Prolific Content Creation workshop at NBB, a student asked me what I thought of using Artificial Intelligence (AI) to write content for blogs. 

This is literally a workshop where I write a piece of content, like a blog article, from scratch, in collaboration with fellow members, and we make it customizable so each notary can use a personalized version of it on their own platforms. 

So…

Being the writer snob that I am, shared my distaste of some random robot wrecking my craft. 

I wasn’t a fan. 

Writing is supposed to be pure, I said. It’s supposed to be an extension of our soul, I cried. It’s our personality on paper, I pontificated. 

Blah, blah, blah. 

The fact is, not everyone enjoys writing as much as I do, and that’s okay.

That doesn’t mean the need to write or otherwise create valuable content is any less important. 

Content should not be ignored....

You can listen to this blog on YouTube here

I almost didn’t graduate high school because of two subjects:  Keyboarding and algebra.

Keyboarding, by the way, was still done on a typewriter in 1996 Show Low, Arizona (somehow that was 26 years ago).

I wish I could say my failing grade was because I had some clairvoyant vision that computers were the wave of the future, and typing was obsolete, but that wasn’t it. I just didn’t go to class (and I still can’t type). That was the pitfall of being 18 years old for my senior year: I could sign myself out of school. 

And algebra…

Well let’s just say I disagreed with Mr. Butler’ insistence  that letters of the alphabet should be commingled with numbers to create a math problem (emphasis on problem).

Letters and I got along just fine in English class, geeking-out alone on paper, writing essays and book reports. But throw them in with mathematical equations, and suddenly they act like...