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Handwritten Notes: Building Relationships One Card at a Time

In an age where emails flood inboxes and texts are sent in seconds, a handwritten note stands out.

If you’re ready to add a human touch to your notary business and deepen client connections, the simplest way to start is by creating a Note Sending Kit, a simple way to make it easy for you to send notes and build lasting relationships.

Why Handwritten Notes Work (And Why They’re Rare!)

Think back to the last time you received a handwritten card. It probably felt like a warm hug, right? Handwritten notes are personal, thoughtful, and incredibly rare in today’s fast-paced digital world.

That’s precisely why they’re so powerful.

Most people intend to send notes but never get around to it. Why? Because life gets busy. By the time you think about it, you’ve misplaced the stationary or don’t have stamps.

Let’s change that.

How to Create Your Note Sending Kit (And Stick With It)

Here’s what you need to make note-writing effortless:

  • ...

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Should Notaries Prioritize Social Media to Drive Revenue?

Here’s my (perhaps unpopular) take on social media for notaries:

While social media can help with branding and reminding your network you exist, and can even help with search engine optimization if done correctly, for most mobile notaries, posting on social media platforms won’t actually make the phone ring. And that is for three main reasons:

  • Your customers aren’t shopping for notary services on social media;

  • You’re probably doing social media “wrong” anyway (Sorry!);

  • And you might be using it as a distraction to avoid revenue-producing activity.

A social media presence is a “nice to have,” not a “must have.” So, if it is jamming you up right now, overwhelming you, taking up too much of your precious time & energy, or if you just plain hate it, STOP doing it. 

Let me qualify this before you go crazy on me. 

I’m specifically speaking to notary entrepreneurs who DO NOT HAVE THE RESULTS THEY WANT...

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How Leaving a Simple Review Can Transform Your Notary Business (And Someone Else’s!)

Have you ever felt the power of a great review? Whether you're looking for the best steak in town or trying to find a reliable notary, reviews often guide the way.

Here’s the kicker: only 10% of consumers actually take the time to write a review, yet nearly 90% of people trust them when making decisions. Imagine the ripple effect you could have by simply sharing a few kind words about your experiences.

Now, let’s flip this for a second. What if your notary business thrived because people took the time to leave you a glowing review? What if one heartfelt comment nudged someone to choose you over the competition?

That’s exactly why today’s challenge from The Notary Business Building Challenge is all about spreading some joy by leaving a positive review for a local business.

Why This Matters (To More Than Just Restaurants)

When you leave a positive review, you’re not just supporting a business, you’re helping build the foundation for trust. Every...

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Take Gentle Control of Client Calls

Watch the YouTube training on this topic here

For mobile notaries, the ringing phone is more than a convenience, it’s a lifeline. I like to say that every time the phone rings, your cash register dings.

In last week's edition of Notary Business Tips, I talked about how to answer the phone professionally. Now, let's get to the next phase of the phone call.

Each call represents an opportunity to connect with a client, offer guidance, and secure a new appointment. But here’s the challenge: many prospects aren’t sure what they need, how the process works, or even how to articulate their concerns. That’s where your ability to take gentle control comes into play.

What does that mean? It’s about leading the conversation with professionalism, empathy, and clarity, without overwhelming or alienating your client.

Let’s break down how to transform these calls into smooth, productive interactions.

Gentle Guidance

When a prospect calls, they’re often...

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Mastering Communication For Apostille Agents

In the specialized world of apostille services, your technical expertise is undeniably crucial, but the real differentiator that can elevate your business lies in how you communicate with clients.

Whether you’re demystifying the apostille process, managing client expectations, or responding to their concerns, effective communication fosters trust, builds loyalty, and sets the stage for repeat business and referrals.

Why Communication is Your Superpower

Clients seeking apostille services are often treading unfamiliar territory. They may be dealing with urgent personal, business, or legal matters that require international authentication of vital documents.

In such a high-stakes environment, uncertainty breeds anxiety. Your role isn’t just to provide a service, it’s to guide them through the journey with clarity, empathy, and professionalism.

Consider this:

  • A client calls with a birth certificate or legal document that must be authenticated for use overseas. They...

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Answering the Phone Is the Easiest Way to Grow Your Notary Business

Watch the training on this topic on YouTube here

When was the last time you called a business and were greeted by an actual human being within the first few rings?

If you had to think about it for more than a few seconds, that’s exactly the point.

In an age where automated systems and IGNORED calls are the norm, answering the phone promptly and professionally is a superpower in the notary business.

Prospects aren’t calling to chit-chat. They have a document in hand and (usually) an urgent need to get it notarized. If you’re the one who picks up, guess who gets the business?

The Reality of "Notary Near Me" Searches

A typical prospect searches for "notary near me" and then starts dialing, looking for a soltuion to their "problem."

What they encounter is often a frustrating loop of unanswered calls, voicemail greetings that haven’t been updated since 2015, and impersonal automated responses.

But when you actually answer the phone? Game over for your competition....

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Why Personal Branding on LinkedIn Is the Secret Weapon for Notaries

Want more referrals, higher-paying clients, and a business that thrives even when the market slows down? It starts with personal branding. In the notary world, trust and integrity drive every transaction. But how do you show that to potential clients who haven’t met you yet?

Here’s the answer: LinkedIn.

Your LinkedIn profile isn’t just a digital resume, it’s your virtual storefront. It’s where your reputation gets validated, and it’s often the first impression potential clients or referral partners will have of you. If you’re not showing up on LinkedIn (or if your profile is collecting dust), you’re missing out on the easiest way to attract new business.

That’s exactly why I wrote Supercharge Your Notary Business with LinkedIn with Sandra Long to help notaries like you build a powerful personal brand that brings clients to your inbox.

Why Personal Branding Matters for Notaries: Referrals don’t just come from handing out...

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The 8 Daily Habits That Built My Six-Figure Notary Business (Steal This Routine!)

Watch My Training About the 8 Habits on YouTube

Notary entrepreneurs often ask me: "What’s the secret to building a thriving business?"

The truth? There is no big secret.

It’s about consistency and showing up every single day. When I was struggling to gain traction in my notary business, I knew I had to do something different. So, I created a set of daily habits, small but powerful actions that eventually led to consistent six-figure income.

I call them my Daily Do's. And now, I’m sharing them with you.

Whether your goal is $2,000/month or the magic $8,333.33/month that adds up to six figures annually ($100k), these habits will put you on the path to sustainable growth.

Here are the 8 Daily Do’s that transformed my business:

1. Meet and Connect with 3-5 New People Daily

Your network is your net worth. Expanding your connections by just a few people each day will multiply opportunities. Attend community events, join online forums, or introduce yourself at...

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New Revenue Streams with Apostille Services

In the notary world, "loan signings" have long been the gold standard for income, but sometimes those signings slow to a crawl. What if I told you there's an entire untapped market waiting for you, hiding just beyond the edges of your notary stamp?

Enter... Apostille Services.

If you've been itching to diversify your offerings and create a more resilient notary business, apostille work might just be your golden ticket. This often-overlooked specialty is showcased in Beyond Loan Signings: The Ultimate Guide to Monetizing Your Notary Commission with Specialty Work, co-written by me with the brilliant Laura Biewer .

Why Apostille Services?

Apostille services are in increasing demand as globalization continues to connect people across borders. Birth certificates, marriage licenses, and powers of attorney often need authentication for use in foreign countries. As notaries, we’re perfectly positioned to facilitate this process for our clients for a premium fee.

What We Cover in...

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Notary Business Builder is Now Closed Permanently

Before you panic, you need to know that there is a difference between Notary Coach and Notary Business Builder (NBB). 

Notary Coach isn't going anywhere and you'll still be able to access your courses and programs the same way you always have. 

The only difference is that ONE product we offered through Notary Coach, Notary Business Builder (NBB) is no longer available. 

Why We Closed Notary Business Builder

After surveying members, and cancelled members, it was clear the price point was too high and there was too much content so NBB got overwhelming fast. 

With declining membership numbers, it quickly became unsustainable. 

This was purely a financial decision, and a heartbreaking one at that. We loved creating the largest notary collaboration in history! 

And we learned a lot too! 

Watch the interview about why we halted NBB with Jen Cooper Here

Where to Find NBB Faculty

There are still multipe collaborations happening within the faculty of NBB....

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