Reviews play a big part in making sure you get hired by your prospects that search for a “notary near me.” 

Reviews are “social proof” that demonstrate that you’re a real business, and there’s less risk in hiring you because others already have. 

Plus, search engines use positive commentary, like reviews, to help them decide which profiles to highlight on their coveted “first page” of search results. 

So, the question often is, which platforms are better for customer reviews? 

Sometimes you don’t have any control over this. A customer that is compelled to give a review will simply post on whatever platform they want to. Nothing wrong with that!

All reviews are good reviews (even the bad reviews, if you respond correctly).

But, if you’re a smart small business person (which you are), and you’ve implemented a review-getting strategy, you’ll likely be able to guide some of your customers to the...

Do you ever wonder why online customer reviews mean so much for your notary business? 

It’s not some narcissistic desire for attention (usually). 

Reviews are important because…

Reviews = Revenue. 

Let me show you how.

Why Reviews Matter

There are two main reasons you should become a review-getting guru for your business.

The most obvious is social proof. Somewhere around 90% of consumers choose a business to work with based on reviews. 

I could end the article here because numbers like that, even if they’re skewed by 40%, are enough to put a period on the sentence. 

Reviews matter. 

People care what other people think. That’s why social proof works so well. When your prospects see that other people have taken the risk and tried you out, and were pleased with the results, it blazes the trail to booking your services. 

When you have great reviews (and lots of them), your prospects don’t have to think as hard. And...

Why do you resist following up with your prospects? 

Ugh, we've all been there. You finally muster the courage to send the emails or the direct messages, or finally pop-in to an escrow or attorney office, and then...

Nothing. 

Zip.

Zilch. 

You wait for that phone to ring...

Even though you know it's probably going to take more than one touch point for a prospect to get to know, like, and trust you enough to hire your services.

And then... the shame cycle happens:

• I coulda...
• I shoulda...
• Even if you found the courage or discipline again to finally follow-up, six weeks has passed and now you're embarrased, so you don't. 
• Repeat

Sound familiar?

Relax...you're not alone.

Let's stop the shame cycle today. 

Run the Numbers

Most salespeople (that's you! Yep, you're a self-employed solopreneur wearing all the hats) don't follow-up. Me included. I have had to work hard to remind myself of it's importance. 

"The fortune is in the follow-up" is not a myth....

Even the most dedicated notary can't answer the phone every time it rings. At some point, a notary has to:

• Sleep.
• Take appointments.
• Spend quality time with loved ones.
• Take vacations.
• And otherwise enjoy your life and service your clients.

Answering the phone during your chosen business hours is, of course, critically important, but it's just not possible that you can answer every single call. 

That's okay! 

And...

If you can't answer the phone, it's imperative that you have a system in place that let's your customers and prospects know that you're a business that is still interested in serving their needs, even if you can't answer the phone at the time. How do you do that? 

3 Easy Systems For Being Responsive, Even When You Can't Answer the Call

I've written extensively about how to answer the phone promptly and professionally (read "Hello…1876 Called and Wants Its Phone Greeting Back here). 

But if you can't answer the phone, make...

When I played football in high school, our coach had a slogan above the door that led to the field that said, “Go Forth With Reckless Abandon.” 

Coach explained that only one game matters-the one you're in. Will you choose to fully engage in such a way that leaves it ALL on the field for that one? And then the next? And the next, until you’re on a winning streak?

A streak gives you the momentum of a racing train, nearly unstoppable. 

In my blog today, I'm going to help you get on a S.T.R.E.A.K. of your own.   

Six Practices to Ignite a Winning Streak 

What I’ve learned through the years is that staying engaged with your goals and dreams with reckless abandon does NOT mean wild, careless, random, or desperate activities done with your fingers crossed, just hoping something works. 

The freedom we seek is found through discipline. Not all willy-nilly, but with intention…daily. 

That’s how you...

Repeat Customer Success is Guaranteed When You S.M.I.L.E 

If they needed a notary once, they’ll need one again…and again…and again. 

And if they don’t, they’ll know someone who does. 

This exponentially increases the lifetime value of your customers. 

It works for any line of service you offer under the “notary umbrella” too. If they needed: fingerprinting/apostilles/field inspections/trust delivery/medical facility work, they’ll need it again or they’ll know someone who does. 

That means the person you notarize today might be the person you fingerprint next month. And next year, that person might inherit land in Italy from their grandparents and need international document authentication services like an apostille. Then they find the love of their life and decide to get married right there in your town, and need a wedding officiant. 

Maybe that’s an extreme example, but maybe it’s not....

Sell Without Selling

Your email signature is prime real estate in an email and you can leverage it to do some of the heavy lifting in sales or brand edification as a notary public. 

The cool thing is, there is really no right or wrong way to do email signatures. Depending on the expert you listen to or the blog you read, you’ll get different opinions. In my experience as a credentialed professional and notary coach, a few strategies have emerged as either effective or ineffective with email signatures and I’m going to share them with you today. 

12 Suggestions For a Kick-Ass Email Signature

Here are a few tips for creating an email signature that will get attention and help you sell your products and services. You don’t have to use all of these elements in your email signature. Pick and choose what you like and mix and match throughout the year.  

1. Simple is Okay

Simple can actually be better. You don’t need anything fancy. All email...

Like with all big goals, small consistent steps make them happen. If you're goal is to work with estate planning professionals, you have to connect with more estate planning professionals. 

That's it. 

It's a pure numbers game. 

And in this fantastic interview with Jennifer Cooper from JKC Notary Courses, we talk specifically about the daily or weekly activities you could implement right now to move you forward on your goal. 

It's not that complicated. 

But...

If you're anything like me, you're analytical brain can overthink a pebble. Sometimes a pebble is just a pebble. 

No matter which Specialty you're pursuing under the notary umbrella, there is tried and true systems for connecting to your dream clients. 

Jennifer and I discuss exactly what that looks like when marketing to estate planning professionals on this episode. 

Watch it here (PS- Don't forget to like and subscribe to Jen's YouTube channel) 

Plus, I collaborated with...

New podcast episode released: If you're a mobile notary and loan signing agent feeling the pinch as mortgage signings slow down after the pandemic surge, you're not alone. Still, even as the market normalizes, more opportunities have been revealed for notary entrepreneurs.

Laura Biewer and I (and Jen Neitzel in spirit) were guests on the Peak Signing Agent podcast with Derek Van Otten and shared about the new adventures in the estate planning field delivering living trust presentations.

Appointments like this have the potential to replace even your most lucrative loan signing months (with no printing expenses!).

You can watch/listen on YouTube, or anywhere you like to listen to podcasts. 

Making a list of your potential attorney prospects is one of the simplest steps you can take on your journey to work with estate planning professionals.

I call this my Fab 100 list, but you may find with attorney work it’s more of a “Fab 600” list, especially if you’re in a large metropolitan area. Why is this?

Contrary to the loan signing industry where there are only 55,000 or so escrow officers across the country, there are over 216,000 estate planning attorneys in the US, with an estimated 5,000 more graduating every year. That gives you a lot of prospects! If you're in a smaller community, expand your radius out to the surrounding areas. 

Right now, your list doesn’t have to be 100% accurate. Use the internet and online directories to search for estate planning attorneys in your area. Keep in mind that the attorney doesn't necessarily have to have an office in your area in order to have a client in your area.

To make this even easier...