Once you’ve accepted that consumer reviews are important to your mobile notary success, the next question you probably have is about how to ask for reviews and when to ask for them.
You can get as creative as you want with this, and you can find a style that matches your personality.
If you’re uncomfortable asking for reviews, consider that 70% of consumers have left reviews before, and 90% of consumers use reviews to make buying decisions. That means you’re not asking for something out of left field here. They’re used to it!
More than that, most people want to help small business owners when they’ve had a positive experience.
So let’s talk about it.
As a rule of thumb, you’ll only ask a client for a review when you’ve delivered five-star service and there is no...
Thanksgiving weekend is what I call my Sacred Weekend.
Nearly ten years ago, these four days were going to either represent my death, or my legacy.
I was so depressed after the collapse of my remaining businesses (save this one, as a mobile notary), that I was ready to off myself completely.
I mean, after 26 business failures, there’s only so much a man can take.
Or, is there?
I could have done the deed. Sure, it’s possible. Aside from a bottle of vodka though, I really hadn’t made any plans for my departure. Pills? I had them. Drugs? I had them. Guns? I had them.
And yet, I didn't need them.
Gratefully (hence my “Sacred Weekend”), instead of taking my life, I decided to make my life. I had to figure out WHAT it was that stopped me from achieving the results I wanted.
If not WHAT, then, WHO?
I won’t keep you in distress. It was ME!
I was in the way, as usual.
Limiting beliefs. Excuses. Poor...
If there's one thing I've learned in life and business, it's that you can't avoid the problems and challenges. You have to face them head-on.
As we approach 2024, I see a few problematic areas for our industry. We can't ignore them, even if we wanted to.
At best, we adopt and adapt.
At worst, well, maybe it's back to the call center we go.
Rather than stick your head in the sand, shine a light into these three blindspots. I know it's overhwelming, especially if you're just starting out. But it's better you have one eye...
My friend Alison just published her book, The Art of Selling, and I think you should check it out.
If you're like me, one of the reasons you probably love the notary business is it isn't too "salesy." We're an essential service, and it's easy to hide from sales behind that label.
But "sales" is the lifeblood for a small business like ours.
We can call it pop-in, pop-by, networking, outreach, or building relationships, but it's sales.
And we have to get good at to thrive as an entrepreneur.
If you've struggled with inner demons, or systems for reaching out and following up, I think Alison's $5 book could help.
I asked Alison to lead a special training just for the notary community. So grab the book, read it (and don't forget to leave a review), and then watch the replay of the training at the link below.
Between you and me, my inner critic can be a real bitch.
In my younger years, it was worse. Much worse.
Nothing was ever good enough, and it was always catastrophizing one thing or another, causing paralyzing anxiety that kept me up at night.
My inner critic, whom I’ve named Art, would obsess about conversations I had earlier in the day (or throughout the week). You shouldn’t have said that! You should have said this! I couldn’t win.
If I was feeling cute and wore a shirt that was a little tighter than usual, Art would make sure I knew everyone in the room was whispering about how big guys like me shouldn’t wear tight clothes.
Having a bitchy inner critic doesn’t serve you (or me). The good news is, you can tame your inner critic.
You may say I am a dreamer.
But I'm not the only one (wink, fans of "Imagine").
You likely have some big goals and dreams too. That's why we're in this business together.
A good "big goal" should straddle the line between obtainable and overwhelming. You want to be able to hit it, but it also should require growth and a stretch beyond your current capabilities. "Becoming" what you need to be to get the goal done is what makes goals powerful-not just simply accomplishing them.
Today, I'm sharing my "Next Five Steps" strategy for goal accomplishment. I use it as a planning tool, both for goals I set for myself, and also for ideas I'm noodling around with. Knowing your next five steps can help you choose projects or get stuff done.
The Next Five Steps is super simple and helps turn giant endeavors into bite-sized chunks. Let's look at a couple of examples.
Let's say you wanted to land five new...
Reviews play a big part in making sure you get hired by your prospects that search for a “notary near me.”
Reviews are “social proof” that demonstrate that you’re a real business, and there’s less risk in hiring you because others already have.
Plus, search engines use positive commentary, like reviews, to help them decide which profiles to highlight on their coveted “first page” of search results.
So, the question often is, which platforms are better for customer reviews?
Sometimes you don’t have any control over this. A customer that is compelled to give a review will simply post on whatever platform they want to. Nothing wrong with that!
All reviews are good reviews (even the bad reviews, if you respond correctly).
But, if you’re a smart small business person (which you are), and you’ve implemented a review-getting strategy, you’ll likely be able to guide some of your customers to the...
Do you ever wonder why online customer reviews mean so much for your notary business?
It’s not some narcissistic desire for attention (usually).
Reviews are important because…
Reviews = Revenue.
Let me show you how.
There are two main reasons you should become a review-getting guru for your business.
The most obvious is social proof. Somewhere around 90% of consumers choose a business to work with based on reviews.
I could end the article here because numbers like that, even if they’re skewed by 40%, are enough to put a period on the sentence.
People care what other people think. That’s why social proof works so well. When your prospects see that other people have taken the risk and tried you out, and were pleased with the results, it blazes the trail to booking your services.
When you have great reviews (and lots of them), your prospects don’t have to think as hard. And...
Why do you resist following up with your prospects?
Ugh, we've all been there. You finally muster the courage to send the emails or the direct messages, or finally pop-in to an escrow or attorney office, and then...
You wait for that phone to ring...
Even though you know it's probably going to take more than one touch point for a prospect to get to know, like, and trust you enough to hire your services.
And then... the shame cycle happens:
Relax...you're not alone.
Let's stop the shame cycle today.
Most salespeople (that's you! Yep, you're a self-employed solopreneur wearing all the hats) don't follow-up. Me included. I have had to work hard to remind myself of it's importance.
"The fortune is in the follow-up" is not a myth....
Even the most dedicated notary can't answer the phone every time it rings. At some point, a notary has to:
Answering the phone during your chosen business hours is, of course, critically important, but it's just not possible that you can answer every single call.
If you can't answer the phone, it's imperative that you have a system in place that let's your customers and prospects know that you're a business that is still interested in serving their needs, even if you can't answer the phone at the time. How do you do that?
I've written extensively about how to answer the phone promptly and professionally (read "Hello…1876 Called and Wants Its Phone Greeting Back here).
But if you can't answer the phone, make...
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