Watch the YouTube training on this topic here

For mobile notaries, the ringing phone is more than a convenience, it’s a lifeline. I like to say that every time the phone rings, your cash register dings.

In last week's edition of Notary Business Tips, I talked about how to answer the phone professionally. Now, let's get to the next phase of the phone call.

Each call represents an opportunity to connect with a client, offer guidance, and secure a new appointment. But here’s the challenge: many prospects aren’t sure what they need, how the process works, or even how to articulate their concerns. That’s where your ability to take gentle control comes into play.

What does that mean? It’s about leading the conversation with professionalism, empathy, and clarity, without overwhelming or alienating your client.

Let’s break down how to transform these calls into smooth, productive interactions.

Gentle Guidance

When a prospect calls, they’re often...

In the specialized world of apostille services, your technical expertise is undeniably crucial, but the real differentiator that can elevate your business lies in how you communicate with clients.

Whether you’re demystifying the apostille process, managing client expectations, or responding to their concerns, effective communication fosters trust, builds loyalty, and sets the stage for repeat business and referrals.

Why Communication is Your Superpower

Clients seeking apostille services are often treading unfamiliar territory. They may be dealing with urgent personal, business, or legal matters that require international authentication of vital documents.

In such a high-stakes environment, uncertainty breeds anxiety. Your role isn’t just to provide a service, it’s to guide them through the journey with clarity, empathy, and professionalism.

Consider this:

• A client calls with a birth certificate or legal document that must be authenticated for use overseas. They...

Watch the training on this topic on YouTube here

When was the last time you called a business and were greeted by an actual human being within the first few rings?

If you had to think about it for more than a few seconds, that’s exactly the point.

In an age where automated systems and IGNORED calls are the norm, answering the phone promptly and professionally is a superpower in the notary business.

Prospects aren’t calling to chit-chat. They have a document in hand and (usually) an urgent need to get it notarized. If you’re the one who picks up, guess who gets the business?

The Reality of "Notary Near Me" Searches

A typical prospect searches for "notary near me" and then starts dialing, looking for a soltuion to their "problem."

What they encounter is often a frustrating loop of unanswered calls, voicemail greetings that haven’t been updated since 2015, and impersonal automated responses.

But when you actually answer the phone? Game over for your competition....

Want more referrals, higher-paying clients, and a business that thrives even when the market slows down? It starts with personal branding. In the notary world, trust and integrity drive every transaction. But how do you show that to potential clients who haven’t met you yet?

Here’s the answer: LinkedIn.

Your LinkedIn profile isn’t just a digital resume, it’s your virtual storefront. It’s where your reputation gets validated, and it’s often the first impression potential clients or referral partners will have of you. If you’re not showing up on LinkedIn (or if your profile is collecting dust), you’re missing out on the easiest way to attract new business.

That’s exactly why I wrote Supercharge Your Notary Business with LinkedIn with Sandra Long to help notaries like you build a powerful personal brand that brings clients to your inbox.

Why Personal Branding Matters for Notaries: Referrals don’t just come from handing out...

Watch My Training About the 8 Habits on YouTube

Notary entrepreneurs often ask me: "What’s the secret to building a thriving business?"

The truth? There is no big secret.

It’s about consistency and showing up every single day. When I was struggling to gain traction in my notary business, I knew I had to do something different. So, I created a set of daily habits, small but powerful actions that eventually led to consistent six-figure income.

I call them my Daily Do's. And now, I’m sharing them with you.

Whether your goal is $2,000/month or the magic $8,333.33/month that adds up to six figures annually ($100k), these habits will put you on the path to sustainable growth.

Here are the 8 Daily Do’s that transformed my business:

1. Meet and Connect with 3-5 New People Daily

Your network is your net worth. Expanding your connections by just a few people each day will multiply opportunities. Attend community events, join online forums, or introduce yourself at...

In the notary world, "loan signings" have long been the gold standard for income, but sometimes those signings slow to a crawl. What if I told you there's an entire untapped market waiting for you, hiding just beyond the edges of your notary stamp?

Enter... Apostille Services.

If you've been itching to diversify your offerings and create a more resilient notary business, apostille work might just be your golden ticket. This often-overlooked specialty is showcased in Beyond Loan Signings: The Ultimate Guide to Monetizing Your Notary Commission with Specialty Work, co-written by me with the brilliant Laura Biewer .

Why Apostille Services?

Apostille services are in increasing demand as globalization continues to connect people across borders. Birth certificates, marriage licenses, and powers of attorney often need authentication for use in foreign countries. As notaries, we’re perfectly positioned to facilitate this process for our clients for a premium fee.

What We Cover in...

Before you panic, you need to know that there is a difference between Notary Coach and Notary Business Builder (NBB). 

Notary Coach isn't going anywhere and you'll still be able to access your courses and programs the same way you always have. 

The only difference is that ONE product we offered through Notary Coach, Notary Business Builder (NBB) is no longer available. 

Why We Closed Notary Business Builder

After surveying members, and cancelled members, it was clear the price point was too high and there was too much content so NBB got overwhelming fast. 

With declining membership numbers, it quickly became unsustainable. 

This was purely a financial decision, and a heartbreaking one at that. We loved creating the largest notary collaboration in history! 

And we learned a lot too! 

Watch the interview about why we halted NBB with Jen Cooper Here

Where to Find NBB Faculty

There are still multipe collaborations happening within the faculty of NBB....

Watch my training about this topic on YouTube here

If you're sitting back, passively waiting for the phone to ring, hoping clients magically find you, you're already losing.

I get it. You come into this business with promises that say set up on platforms and signing companies, and you’ll make six figures. 

If you’re lucky, You’ve adapted to the new market and claimed your Google Business Profile, maybe even set up a shiny new website, and now you’re just waiting for the phone to start ringing and dinging.

Or maybe you’re hoping signing companies will throw you a bone, even if it’s a lowball offer.

I hear you. It feels easy. But here’s the thing, sometimes easy is expensive.

And if you keep waiting for someone else to build your business for you, you might not have a business at all a year from now.

Here’s the deal: No one hires a notary they don't know exists.

Even if you’re the Michael Jordan of notarization, clients...

Watch My Related Training on Youtube Here

If you’re a notary entrepreneur, here’s the truth: Your relationships are your greatest asset.

Not your stamp.
Not your fees.
Not even your Google rankings (though those are important).

Your relationships, nurtured with intention, can make the difference between scrambling for clients and having a steady flow of appointments.

But if you’re like most people, when I say, “Tap into your network,” your brain freezes. Who’s in my network? How do I connect with them?

Don’t worry. I’ve got you covered.

Today, I’m sharing the three critical lists every notary entrepreneur needs to build a successful business:

1. Your Referral List
2. Your Contact List
3. Your Fab 100 Cold Prospect List

These lists make growing your business intentional, organized, and, dare I say, FUN.

List #1: Your Referral List

Imagine this: A client signs their documents and asks, “Hey, do you know a good real estate agent? A...

Watch My Training On This Topic On YouTube Here

Master these two strategies, and your phone will keep ringing with new customers every day. As a mobile notary, you provide an essential service to your community—one that keeps the wheels of commerce rolling and serves as the last line of defense against mortgage fraud and identity theft.

This means people need your services, and in today’s convenience economy, they want those services to be easy and fast to access.

Where do your customers come from? Consider these the twin engines of your notary business:

Online Visibility: Your ability to show up when people search for a notary.

Your Network: Your ability to stay top-of-mind with warm and cold prospects.

Today, we’re going to focus on the first engine: online visibility.

This is the engine that can quietly work behind the scenes, helping customers find you while you focus on growing other parts of your business.

Let’s break it down into five actionable...