Fingerprinting Isn’t Exciting (That’s Why It Works)

Most people are looking for the next exciting opportunity. Fingerprinting isn’t that. And that’s exactly why it works.

Everyone talks about opportunities:

• New niches. 

• New add-ons. 

• New ways to pivot when the market shifts.

Very few people talk about what actually holds a business steady. Fingerprinting sits in a different category than most notary work. It is not trendy. It does not come with hype cycles. It does not rely on persuasion or clever marketing.

It is required.

That distinction matters more than most people realize.

Loan signings are transactional. They can pay well, but they are tied to market cycles and volume you do not control.

GNW and other specialty appointments are episodic. Of course, they matter. Of course, they are valuable. But they come in waves.

Fingerprinting is different. This is ongoing compliance work. It supports systems that must keep running.

• Government

• Healthcare

• Education

• Financial services

• Immigration

• Licensing and credentialing

These systems do not pause when the economy tightens. They do not disappear in recessions. In fact, in many cases, they expand. Compliance does not go away when things get uncertain. It usually increases.

This is why boring is an advantage.

Most people in business chase what feels exciting: 

• New ideas. 

• New platforms. 

• New offers. 

(Guilty!!)

That instinct makes sense, but it also creates crowded markets and constant competition. Infrastructure work gets overlooked because it feels unglamorous. And that is exactly why it works!

When someone needs fingerprinting, the question is not whether they should do it. The question is who can help them get it done quickly and correctly. There is very little convincing involved.

That changes the entire business dynamic.

Infrastructure-based services tend to bring clearer use cases, more urgency, less price resistance, and steadier demand. You are not creating desire. 

You are helping someone complete a requirement.

This is also why fingerprinting works in all fifty states.

Fingerprinting supports national and federal systems:

• FBI background checks. 

• Interstate licensing. 

• Regulated industries that operate across state lines.

When a service plugs into national infrastructure, it is not dependent on local trends or regional quirks. That stability is easy to overlook, but hard to replace once you understand it.

The real opportunity with fingerprinting is not that it is new.

It is that it is foundational.

It is not meant to replace everything you already do. 

Fingerprinting is meant to anchor your business to something steady while other parts fluctuate.

Most people keep chasing shiny add-ons. Very few anchor themselves to boring, permanent demand. And boring, in this case, is exactly what pays.

If fingerprinting has been sitting in the “maybe someday” category for you, this is a good moment to look at it differently. 

I’ve partnered with longtime colleague and empire builder, Brandon Edwards at Secure Biometrics to offer an unbelievable training package to help you out. Learn more at the link below.

Learn all you need to know to start and grow a fingerprinting business in your state (Yep, ALL 50 of ‘em)