How to Make Memorable Introductions Within Your Professional Network

As you elevate your network, the necessity for more effective introductions will rise in priority. High performers in any industry, including estate planning professionals, hospital administrators, university staff, or essentially anyone you may consider your ideal client as a credentialed professional, will protect their time more than anything. 

So tactics like telling your client referral, "Call Bob and tell him I sent you," or "Here's Bob's number, just give him a call," are ineffective at best, and damaging to your reputation and relationships at worst. 

If your goal is to help more people, which I am sure it is if you're reading this and in my orbit, then take a few extra minutes to refer the right away. And if you don't have time to do it right, wait until you do. A great introduction sets the new relationship upon a solid foundation that can get off to the right start faster & easier, and...

I love to read. Until this year, I've focused mainly on personal and business development books, almost entirely non-fiction. I don't read one book at a time, and I don't read to adopt 100% of the author's opinions, strategies, or ideas. 

Just one. 

If I can extract just one thing from a book I read, it's worth it. 

Sometimes it really is just one thing. And other times, I end up underlining or highlighting an entire book. That's the real treasure hunt: finding the right author, the right idea, at the right time. Some of these books have been sitting on my shelf for years, and then one day they seem to call out, "it's time to read me now." 

And just as there is nothing more powerful than an idea whose time has come, there's nothing that can silence a book whose ready to be read. 

The following is a list of those books that were ready to be read this year. 

Don't be overhwelmed. You don't have to read like me. Read like you. But read. These...

Did you know you can make money as a notary public? 

Chances are if you're following my blogs and email, you probably already know that. But if you're brand new to the notary world, or even if you've had a commission for years, but never knew what to do with it outside your 9-5 job, I've got some good news for you. 

You can build a thriving business as a mobile notary through, what we call, Specialty Notary Work (SNW). 

There are hundreds of millions of documents that get notarized every year, and most states allow notaries to charge travel fees in exchange for the access to your services in the convenience economy. People value their time more than anything right now, and if you're willing to travel to them, you can build a business as a notary public on wheels. 

Depending on the type of appointment, and the state your commissioned in, you could generate anywhere from $60-$150 (or more) per appointment. 

How to Monetize Your Notary Commission Through...

The Top Five Reasons to Become a Certified Notary Trust Delivery Agent

I collaborated with two of my favorite friends and colleagues, Laura Biewer and Jennifer Neitzel, to create the Certified Notary Trust Delivery Agent program (CNTDA) for three main reasons: 

1. With the slow down in refinance/mortgage transactions, notaries needed another source of revenue.
2. Even though we've been advocating for the shift to estate planning and living trust presentations for two years, most notaries didn't make a move because they didn't know how to do it. 
3. And, after talking to hundreds of estate planning professionals and attorneys, it was clear there was a major gap in three arenas that had to be addressed: Awareness, Skill, and Communication. 

The Certified Notary Trust Delivery Agent program bridges all three of those gaps with the industry's most comprehensive training and certification program designed just for notaries. 

The notaries that take the course and...

Unlock Your Potential at the Philly Notary Social 2023

A Unique Gathering of Mobile Notaries and Loan Signing Agents

Mobile notaries, trust delivery agents, wedding officiants, and loan signing agents, imagine an event that offers transformative experiences, that cultivates relationships, and catapults your career to new heights. That event exists, and it's called Philly Notary Social 2023.

Philly Notary Social: More than Just an Event

Philly Notary Social is more than just a scial gathering of fellow nerdaries – it’s an annual phenomenon that transcends ordinary professional meetings. For three days, from September 29th to October 1st, notaries from across the country convene to share ideas, challenge assumptions, and chart a new course for success. All while having fun together! 

Learning from the Industry Titans

There are two full days of learning, guided by some of the industry’s most seasoned professionals. These titans of the trade come from the East...

The word 'client' and 'customer' gets used interchangeably in our notary industry, and there's nothing wrong with that. 

But it's confusing at times.

If one word works, why use two, right? 

But I find myself doing it too. Customers...clients...semantics, right? Well, words do matter, so I looked at how I operate in my own business, and here's what I found:

As it turns out, I don't use client/customer interchangeably. A client is a client and a customer is, well, a signer. 

Define the difference between a client and a customer

In my business, as both a mobile notary, loan signing agent, trust delivery agent, and signing company owner, I created my own definitions for client and customer. Maybe these will help you too.

A client is a person or company that hires me on a regular basis, with expectations of a certain standard of care, an understanding of processes, and some sort of financial agreement in place, to provide my services to their customers/clients. An example...

I avoided using traditional sales language like, "leads," "pipelines," and "prospecting" when first started coaching notaries through my courses and books, and I think I've done you a great disservice. 

Sales are a major part of any business, including a service-based one as a mobile notary and loan signing agent. No revenue, no business. 

I knew how turned off I got when people used "salesy" terminology that sounded like work-uncomfortable work at that- and I tried to shield you from that experience. 

But it's not real. 

We have to get over it and move past the semantic aversion to all things salesy. 

If you want your business to thrive, you have to sell. Everything is sales. 

Your smile.

Your style.

Your skills. 

And it's a numbers game (don't let anyone, including yourself, tell you otherwise). You must put yourself in front of more prospects to get more business. 

Your results this month are directly proportional to your efforts 30-90...

Have you ever needed a notary "buddy" you could rely on for referrals, but were concerned about the quality and professionalism you might encounter? 

I know I did! 

That's why I am so proud of the new notary directory we built and released in early 2023, Gotary.com.

This is an exclusive resource that we use to promote the best notaries in the world: our members of the Notary Business Builder program (NBB) and the all new Certified Notary Trust Delivery Agents (CNTDA). 

I literally talk to estate planning attorneys and other professionals everyday, advocating the strength and professionalism of our notaries. 

Already, signing companies and law offices are choosing Gotary as their first stop when looking for  credentialed professionals as an extension of their brand in the servicing of their clients. 

Who are credentialed professionals?

First and foremost, they are notaries!

But they could also be fingerprint technicians, wedding officiants, field...

Have you ever felt completely overhwelmed by all the hats you have to wear as a notary entrepreneur? 

• We have to be bookkeepers, remembering to send invoices, track mileage, and report expenses. 
• We have to constantly be building deeper relationships with our current AND prospective customers. 
• Methodical posts to social media. 
• Constant updates to our Google Business Profile. 
• Staying in touch with our network to keep us top of mind. 

The list goes on! And on...and on...

It's a lot to manage, for sure. 

Worth it, of course, but it can be like juggling spinning plates with rotating blades. 

Ouch! 

I was about to quit my notary business because I started losing sleep at nght because my mind obsessed over all the things I had to do...and wasn't doing. 

The detail work is NOT my strength. 

And not doing them, letting them build up, sucked the joy right out of my business. 

I didn't know how to hire someone else to help me at...

Recently, I teamed up again with Laura Biewer and Jennifer Netizel to deliver the free webinar training, The Next Big Boom For Notaries: Living Trust Presentations. 

We had over 300 notaries on the live training, and hundreds more have watched the replay. 

You can watch it here

We created this free training, along with the new certification program, because the three of us LOVE presenting trust documents (for lots of reasons). But we also fully recognize that the market has shifted and notaries are hungry for a new opportunity. 

What if notaries could build a revenue stream that didn't rely on the housing market or interest rate levels? 

What if there was a way for notaries to make money that didn't depend on market trends and cycles? 

Well, it's with estate planning documents, and in particular, living trust presentations! 

We call the role a "Trust Delivery Agent" and it's very similar to the work notaries already do in their role as "signing...