Picture it: Las Vegas 2022, the National Notary Association's annual conference, a group of notaries sitting around a casino bar dreaming of ways to bring more value to their communities. 

With the various “creative juices” one can find in a bar, we were brainstorming even more specialty work that a notary could focus on to not only help more people, but create more revenue for their business that was not reliant on the mortgage industry. 

One of the notaries sparked up the topic of marijuana, and that’s where things went crazy. Some of the notary cohorts in that bar conversation were already serving the cannabis industry by notarizing compliance documents on a regular basis. 

And, doing what I tend to do, I bought a domain or two. 

Right there, that minute, I bought 420Notary.com, just in case there might be a bigger opportunity for notaries here. 

Fast forward through two years of research, and there is a big opportunity in cannabis for mobile notaries and fingerprint technician...

How to Become a Notary Public?

Now that you've answered THAT question and received your notary commission, you likely have even MORE questions:

*How can I make money as a notary public?

*Do I have to have an LLC to be a mobile notary?

*How do you get more notary clients?

And so many more questions!

In this special video, @NationalNotary and I break down some of the most common questions from beginning notary entrepreneurs and help you get rolling on your new business.

Being a notary public gives you a way to make unlimited income with a flexible schedule in a business you can be proud of.

YOU are the last line of defense against mortgage and identity fraud!

And you get to serve the public both on their best days, and their worst.

We have resources to help you get the skills you need to succeed.

For FREE training and more information, visit www.NotaryCoach.com 

Shared experiences, like networking events, live training, workshops, conferences, travel, and the like, create deeper bonds and forge the beginnings of tomorrow’s great collaborations and innovations. 

Plus, they can be fun and educational. 

If you commit to attending five peer events every year, your business, life, and network will experience limitless expansion. 

I’ve found that live, in-person events create stronger bonds faster. But if that’s not in your budget (or desire), you can still attend AND participate in online events. 

For my own schedule, I’ve committed to five in-person notary peer events for 2024, and several online events. I'll share the growing list at the end of this article.

I happen to be in Philadelphia as I write this, touring the host hotel for Judi Lawrence’s Philly Notary Social (registration now open) in October, so I’ll share about this first. 

The Notary Hotel

It doesn’t get more perfect than that. The host hotel for Philly Notary Social is ...

My friend Alison just published her book, The Art of Selling, and I think you should check it out.

If you're like me, one of the reasons you probably love the notary business is it isn't too "salesy." We're an essential service, and it's easy to hide from sales behind that label. 

But "sales" is the lifeblood for a small business like ours. 

We can call it pop-in, pop-by, networking, outreach, or building relationships, but it's sales. 

And we have to get good at to thrive as an entrepreneur. 

If you've struggled with inner demons, or systems for reaching out and following up, I think Alison's $5 book could help.

Get it here

I asked Alison to lead a special training just for the notary community. So grab the book, read it (and don't forget to leave a review), and then watch the replay of the training at the link below. 

Watch Sales Training Webinar here 

The Top Five Reasons to Become a Certified Notary Trust Delivery Agent

I collaborated with two of my favorite friends and colleagues, Laura Biewer and Jennifer Neitzel, to create the Certified Notary Trust Delivery Agent program (CNTDA) for three main reasons: 

1. With the slow down in refinance/mortgage transactions, notaries needed another source of revenue.
2. Even though we've been advocating for the shift to estate planning and living trust presentations for two years, most notaries didn't make a move because they didn't know how to do it. 
3. And, after talking to hundreds of estate planning professionals and attorneys, it was clear there was a major gap in three arenas that had to be addressed: Awareness, Skill, and Communication. 

The Certified Notary Trust Delivery Agent program bridges all three of those gaps with the industry's most comprehensive training and certification program designed just for notaries. 

The notaries that take the course and pass the test will gain the...

The world’s largest advanced-level notary collaboration just became more accessible than ever before. 

Listening to feedback from notaries across the country, me and my fellow founders of the Notary Business Builder learning community (NBB), Laura Biewer and Jennifer Neitzel, have officially made the advanced mastermind program available separate from the TOMM app by Notary Coach. 

What does this mean for notaries who want training and support? 

It means you can gain access to some of the best teachers in the industry, as well as their online courses & technology, and their live teaching classes every month for a fraction of the original cost of membership. 

You can now purchase NBB and TOMM separately! And even if you decide to buy them both, it still costs less than before. In fact, the Standard version of TOMM (the only app that helps notaries get new customers) is FREE! You can get TOMM here. And if/when you’re ready, you can easily upgrade through the app. More on TOMM later!

You can listen to this blog on YouTube here

Through 26 business failures, I tried my share of network marketing opportunities. 

Aside from Primerica and Legalshield, I wasn’t good at any of them. And even with those two, I was mediocre at best. I just happened to love the insurance products from those two companies, so they were easier to talk about.

And that ended up being a huge realization for me. 

I’d get so enrolled with the vision, falling in love with the potential of the opportunity (a total reflection of my dating life at the time too), and daydreaming about:

• Having freedom and flexibility to do what I want, when I want;
• Making unlimited income, easily;
• And finally being able to call myself a successful business owner. 

And then reality hit. 

The top three reasons I failed at network marketing:

1. I tried to sell stuff I didn’t really believe in, so I shied away from talking to anyone about them.
2. And, even if I loved the product, I wasn’t interested in building a...

The video above is the replay of a training I did on Tuesday, December 27, 2022. You can watch the whole 90 minute event right here. 

Artificial Intelligence is the new frontier and it's barreling down upon us.

Not everyone is happy about it. 

Some people are terrified about it. 

And others...they see opportunity. 

Aside from personal opinions, here's what is real:

The new artificial intelligence (AI) tool called ChatGPT is disrupting the world. 

You may not have heard of it yet, but you will. 

It will take away some jobs. 

It will create other jobs (and businesses). 

It will make your life and business easier. 

Victor Hugo said, "there's nothing more powerful than an idea whose time has come." 

And ChatGPT's time has come. 

There's no stopping it. 

There's no running away from it. 

There's soon going to be no way to ignore it. 

So I've embraced it. 

And I led a deep training today on exactly how to use it to grow your business. 

What you'll learn in this training:

...

You can listen to this blog on YouTube here

A friend and I bought a liquor store we found listed on BizBuySell.com in the early 2,000’s. It was just a small mom-and-pop shop, or more accurately a pop-and-son thing, and the son had lost interest so pop was selling cheap. 

It was located in a pretty busy shopping center with a Home Depot as an anchor, so I was confident I could boost revenues and quickly grow to a second location. 

My strategy? 

Offer a compelling “lead magnet” and capture email addresses of my customers so I could communicate value on my terms. 

Tapping into my experience with another business I was in, we bought a badass poker table and set it up in the store as a display and ran a promotion to win it. 

The rules were simple:

• Register with your email address.
• Earn additional entries for every $10 you spend. 

The strategy was a hit, garnering over 1,200 email addresses of local imbibers of booze. 

Following a similar strategy to Gary Vaynerchuck’s book “Ja...

You can listen to this blog on YouTube here

We work so hard to fill our pipeline with appointments. Think about all the energy, money, and effort we put into:

• Cultivating referral relationships
• Building websites
• Having social media pages
• Adding more directory listings
• Signing up with hiring companies
• Creating a Google Business Profile
• Networking meetings and events
• Creating and distributing content
• Training (so we’re good at what we do)

All this work to get our phone to ring and ding, and then what? 

Most notaries finish an appointment and then just hop right back on the hamster wheel again and start all over, hustling for their next customer-another new customer. 

Now, there’s nothing wrong with new customers, don’t get me wrong. But they're expensive to acquire. The Harvard Business Review suggests that it is 5-25 times more expensive to acquire a new customer than to sell your services to an existing client. 

Your database of previous notary clients is a gold mine....