The Notary eJournal: Used By The Best

How to Build a Notary Enterprise With Lifetime Customers

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We work so hard to fill our pipeline with appointments. Think about all the energy, money, and effort we put into:

  • Cultivating referral relationships
  • Building websites
  • Having social media pages
  • Adding more directory listings
  • Signing up with hiring companies
  • Creating a Google Business Profile
  • Networking meetings and events
  • Creating and distributing content
  • Training (so we’re good at what we do)

All this work to get our phone to ring and ding, and then what? 

Most notaries finish an appointment and then just hop right back on the hamster wheel again and start all over, hustling for their next customer-another new customer. 

Now, there’s nothing wrong with new customers, don’t get me wrong. But they're expensive to acquire. The Harvard Business Review suggests that it is 5-25 times more expensive to acquire a new customer than to sell your services to an existing client. 

Your database of previous notary...

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With Clarity Comes Customers

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With a population of around 1,000 people, La Conner is the 386th largest city in Washington. And located on Morris Street, right next door to the best Mexican food in Washington, sits Rowdy Dog Antique Lighting.

Even in a charming town, such as La Conner, it was hard for me to picture myself even entering an entire store committed to antique lighting. As it is when shopping (which is rare for me), I feel like a crotchety old man, calculating the rent and labor expenses, judging product displays, and evaluating employee performance. I just wander around muttering, “How do these guys stay in business???”

Yep, I am turning into my grandmother.

But the allure of Rowdy Dog’s beautiful lamps, flirting, twinkling their little lights through the shop window was too much to deny, even for me. I found myself actually waiting for them to open up shop one Thursday morning at 11. I practically camped in the parking lot, like it was an...

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Advice for Authors: Five Tips for Notary Entrepreneurs

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As of this moment, I am the self-published author of three best selling books in the micro niche industry of the Notary Public, and I am working on the fourth with my esteemed colleague, Laura Biewer (The Notary & Motivation G.O.A.T.). 

Once I published my first book, Sign & Thrive: How to Make Six Figures as a Mobile Notary and Loan Signing Agent, my life, and business, changed forever. It has sold over 30,000 copies (and rising). Here’s what that first book did for me:

First, I checked something pretty major off my bucket list. I had dreamed of writing and publishing a book since I was six years old. Actually doing it was a priceless contribution to my own esteem and confidence level. 

Second, having a book that I wrote and published gave me something to talk about, leave behind after meetings, and kick down doors that otherwise would have remained sealed. When done correctly, a book can add credibility to...

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Hello…1876 Called and Wants Its Phone Greeting Back

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I’m sure it was quite the hullabaloo back in the day as Thomas Edison and Alexander Bell argued the best way to answer the newly invented telephone. To think we were just one creative ad campaign away from answering the phone as, “Ahoy!”, a nautical term Bell petitioned for. 

Alas, “Hello?” won the day and Thomas Edison had yet another big win to brag about. 

For 150 years people have been answering the phone the same way. 

Might it be time for a change? I think so. Especially for business owners like you and me. I am surprised at the number of notaries we call for jobs that still answer the phone with a simple hello. Nevermind that they’re using a greeting that has celebrated its centennial, but when I hear it I immediately wonder if I’ve dialed the right number. 

  • Did I just call a professional business? 
  • Can this person actually help me? 

I’d rather hear a...

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