Search EVERYWHERE Optimization: How to Get Found Where It Counts

If there was ever a time to sharpen your online visibility skills, it’s right now.

Mortgage rates just dipped again, and refinance applications jumped 23% in a week. Every time rates wiggle, phones start ringing.

We’re also at the very beginning of the Great Wealth Transfer, where tens of trillions of dollars changing hands as baby boomers pass on assets. Trust and estate law is one of the fastest-growing legal practices in the country right now. Firms can’t keep up with the demand.

Meanwhile, apostille work is still surging. Some states are up 20% year-over-year. Pennsylvania is on track for nearly 200,000 in 2025. California anticipates nearly half a million. 

And, every spike in international documents brings more fingerprinting appointments and FBI background checks too.

Opportunity is everywhere.

The only question is: who will get hired for all this work?

From SEO to Search EVERYWHERE Optimization

Search engine optimization isn’t just for Google anymore. AI-driven search is changing the way people find local service providers. If your profiles aren’t built with the right keywords and phrases, you’re invisible, whether it’s Google, LinkedIn, online directories, or even AI tools like ChatGPT browsing the web.

Industry pros now call it Search EVERYWHERE Optimization, which is making sure your most important online profiles use the exact words and phrases your ideal clients are typing (or speaking) when they go looking for you.

And AI search isn’t just looking for the cold, technical keywords of the past. It’s designed to understand natural, conversational language. If someone asks, “Who’s the best mobile notary near me who can handle estate planning documents?”, AI is going to prioritize profiles and websites that literally use conversational phrases like “mobile notary for estate planning documents” or “trusted notary for wills and trusts in [city name].”

AI is also factoring in signals of trust like positive reviews from multiple sources (Google, Yelp, LinkedIn, even niche directories). If you’ve got a steady stream of great reviews across different platforms, you’re stacking the deck in your favor.

And here’s what you need to hear:  if you’re not showing up in those searches, someone else is.

Where to Start

If you want more leads, more calls, more emails, and more money, you have to take control of your online presence. The most important place to start:

Your Google Business Profile.

It’s still the single most powerful local search tool available to notaries. And when you optimize it correctly, it works 24/7 to put you in front of people who are ready to hire you now.

Get the Skills. Own the Results.

Inside High Performance Notary, you now get the GBP Mastery course with Jim Allen, plus live access to Jim every single week to keep your profile sharp and your phone ringing.

You’ll also get everything else HPN offers to help you grow your visibility, strengthen your relationships, and land more clients.

If you’re ready to stop wondering when the next job will come in and start being the notary who gets the call…

Get in. Learn this skill. Take control of your visibility.

This is an amazing time to be a notary entrepreneur and the next 12 months could be the most profitable of your career if you make yourself easy to find.

Get the GBP Mastery Course Inside the Largest Notary Community on the Skool Platform (HPN)