(Excerpt from Notary Business Building Challenge Book)
Have you ever Googled yourself?
I'd like you to do it now . . . kind of.
Pull up the most popular search engine in the world right now, Google, and type in "Notary Near Me" (no quotes).
If you really want to get some honest results, do this from the "Incognito" browser feature in Chrome. Doing so allows the browser to “forget” your previous browsing history, cookies, and biases and pull up true organic results. (For a video on how to search with an incognito tab, please visit the Readers Resource Website for this book at www.NotaryCoach.com/90.)
Please note: Do NOT Google your personal name or business name for the sake of this exercise. Your prospects aren't going to search for you by name because they either won't know it yet, or they won't remember it.
As you progress in business, consider your customer's journey and you'll see the potholes and bumps in the road...
Innovation is about changing things, making them better.
Our ancient industry, as notaries public, is ripe for innovation. Look around and you can see observant and courageous notaries sowing this harvest, as well as visionaries from beyond the notary commission, like tech entrepreneurs and more.
Look at Nick Colvill, a mobile notary and loan signing agent that changed the way electronic journaling could be done AND found a way to capture the digital thumbprint when required.
Look at Clyde Heppner who completely redesigned the paper journaling experience to not only be compliant, but be more efficient for loan signing agents.
Look at Amy Seitz who combined her many years as a notary public with her outstanding technology skills and built the most notary-friendly Remote Online Notarization platform to date.
And look at EscrowTab, a company that has completely revolutionized In-person Electronic Notarization...
One of the most dangerous ways of thinking for a small business is, “that’s the way we’ve always done it.” A dangerous pitfall, for sure, but sometimes it feels like it’s the mantra for this ancient notary industry.
Oh sure, we’re coming around, finally after a thousand years or so: ballpoint pens, gel pens, electronic signatures, Remote Online Notarization, In-person Electronic Notarization, and now even electronic notary journals.
But that’s just the tip of the iceberg. In an industry with 4.5 million participants, most of whom are unaware of the potential contained in their notary commission, innovation & change is ripe and ready for the picking.
This last June, in Las Vegas for the National Notary Association’s Conference, I had the honor of facilitating a panel discussion of eight industry pioneers and innovators that are literally changing the landscape for...
The Notary industry is still ripe for innovation for those with the courage to step into it. On this first official episode of the Sign & Thrive Podcast (beyond the book narration), our sponsor, and CEO of Jurat, Inc, and creator of the Notary eJournal, Nick Colvill, joins me. Nick is one of us! Mobile Notary. Loan Signing Agent. Signing Company owner. and now, tech-preneur.
Try the Notary eJournal for 30 days for just $1 at www.NotaryCoach.com/ejournal
7:02 This industry is ripe for innovation! Nick addressed two main concerns for Notary journaling- Inefficiency and fingerprint capture.
28:47 Plugging in to this work as a mobile notary and loan signing agent can help not only your clients, but you! Nick gets lit up by his customer interactions and even as he moves more towards tech CEO, he schedules loan signing appointments to keep him connected.
33:57 The Notary eJournal is usable in just about every state, including California. If you're...
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