I went to my very first in-person conference with the National Notary Association (NNA) last year in Las Vegas (A-Mazing, by the way, and perhaps a little too much fun, if you know what I mean).
In between sessions, the NNA asked me and Sandra Long, my co-author of Supercharge Your Notary Business with LinkedIn, to record a video session discussing the power and importance of LinkedIn for every notary’s business success.
You can watch the 2-minute clip below.
Having a professional appearance on LinkedIn is mission critical to your notary business, now more than ever!
With the rising interest rates, and slower refinance boom, hiring companies are now cherry picking the best of the best notaries. They won’t settle for less because they don’t have to anymore.
Having mediocre websites, skills, or directory...
Business Plans Are Useless.
Okay, okay, okay,! Before you throw your right hook, hear me out. When it comes to business plans, I subscribe to Eisenhower’s perspective:
“In preparing for battle I have always found that plans are useless, but planning is indispensable.”
Formal business plans can prove useful if you want government contracts, or you’re trying to get a loan or grant, but when it comes to your day-to-day operations as a solo-preneur, it’s of minimal impact. It’s so inconsequential, in fact, that I’d call it a distraction. Or, what Steven Pressfield would call, “resistance.”
Like spending months developing a logo, or a website, or choosing the perfect name for your company, a business plan can act as an excuse to avoid doing the actual work.
The road to hell (and failure) is paved with business plans.
Let’s be real. Some people spend weeks, maybe...
One of the most dangerous ways of thinking for a small business is, “that’s the way we’ve always done it.” A dangerous pitfall, for sure, but sometimes it feels like it’s the mantra for this ancient notary industry.
Oh sure, we’re coming around, finally after a thousand years or so: ballpoint pens, gel pens, electronic signatures, Remote Online Notarization, In-person Electronic Notarization, and now even electronic notary journals.
But that’s just the tip of the iceberg. In an industry with 4.5 million participants, most of whom are unaware of the potential contained in their notary commission, innovation & change is ripe and ready for the picking.
This last June, in Las Vegas for the National Notary Association’s Conference, I had the honor of facilitating a panel discussion of eight industry pioneers and innovators that are literally changing the landscape for...
With a population of around 1,000 people, La Conner is the 386th largest city in Washington. And located on Morris Street, right next door to the best Mexican food in Washington, sits Rowdy Dog Antique Lighting.
Even in a charming town, such as La Conner, it was hard for me to picture myself even entering an entire store committed to antique lighting. As it is when shopping (which is rare for me), I feel like a crotchety old man, calculating the rent and labor expenses, judging product displays, and evaluating employee performance. I just wander around muttering, “How do these guys stay in business???”
Yep, I am turning into my grandmother.
But the allure of Rowdy Dog’s beautiful lamps, flirting, twinkling their little lights through the shop window was too much to deny, even for me. I found myself actually waiting for them to open up shop one Thursday morning at 11. I practically camped in the parking lot, like it was an...
I’m sure it was quite the hullabaloo back in the day as Thomas Edison and Alexander Bell argued the best way to answer the newly invented telephone. To think we were just one creative ad campaign away from answering the phone as, “Ahoy!”, a nautical term Bell petitioned for.
Alas, “Hello?” won the day and Thomas Edison had yet another big win to brag about.
For 150 years people have been answering the phone the same way.
Might it be time for a change? I think so. Especially for business owners like you and me. I am surprised at the number of notaries we call for jobs that still answer the phone with a simple hello. Nevermind that they’re using a greeting that has celebrated its centennial, but when I hear it I immediately wonder if I’ve dialed the right number.
I’d rather hear a...
Janessa sees opportunity everywhere! And as a serial entrepreneur, she usually turns that opportunity into a business. Hear how she built a thriving Loan Signing business in Southern California, and then MOVED to the heart of the midwest. Through a commitment to Search Engine Optimization and building relationships centered on trust, she now has a thriving business based mainly on GENERAL Notary Work in BOTH states!
Entrepreneur since 2004, Notary since 2017, Janessa stumbled into Notary work while I was looking for something to add to her real estate income. Little did she know it would become a main source of income!
Originally living in Orange County and then moving to St. Louis, she figured out how run successful notary businesses in two different States. Now she is working to expand her areas of coverage and become more efficient in process and procedures.
Sue Hope lives into her name on this episode of the Sign & Thrive Notary Podcast. A Notary Public since 1999, Hope has ridden the roller coaster of this business, and as founder of the epic bookkeeping software, NotaryAssist, she's observed the habits and strategies of Notaries across the country that thrive in all sorts of economic conditions.
Sue Hope is the Small Business Owner of NotaryAssist Software which opened in 2007. She's also a Commissioned Notary Public in CA since 1999, a Loan Signing Agent, & Realtor in California since 2000. Her Love of the Notary Community shines through in just about everything she does! She also happens to love learning, collaborating and not sitting still in work or in life. She's a Daughter, Wife, Mother and Friend. And, oh yeah, she really likes wine!
Connect with Sue and try your free trial of Notary Assist software at www.NotaryAssist.com - [email protected] - Tech Support # 949-713-3570
You'll love this episode featuring Jennifer Cooper from California. She launched her Notary business in March of 2021 amid the pandemic and now has 90% of her loan signing business through escrow-direct relationships. Plus, she receives about 250 calls for general notary work every single month. Listen to how she did it!
Jennifer Cooper is a wife, mom, and a full time notary loan signing agent as owner of JKC Mobile Notary. She's been in business since March 2021 and loves what she does. She's also started a Central California Notary Network group on Facebook that has 85 very active members. She's currently taking Judi Lawrence’s course to learn how to become an apostille agent and working hard on building lists and contacts. Jennifer is proficient at marketing herself and has begun teaching her Facebook group newbies how to do the same in their area.
You can learn more about Jennifer Cooper, or reach her here: HTTPS://jkcmobilenotary.com or...
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