The $7 Marketing Plan for Mobile Notaries

Tired of spending money on business “essentials”?

I get it. For such a small, simple business, you can feel nickel and dimed as you’re in start-up mode as a mobile notary.  Luckily, one of the most lucrative marketing campaigns you can implement right now can be done for $7 or less. 

And it’s easy too!

The hardest part is just getting out of your own way and hitting the send button…again and again. 

The 7-Step Marketing Plan for Mobile Notaries

You can start this today, and your total expense, outside of time and energy, is $7 (or less). 

Step One: Get a Domain Name

Invest $1 for the first year of a domain name that matches your brand name, or is similar. Don’t worry, this isn’t for building a website. This is for sending emails only. If you already have a domain name, you can skip to Step Two.

How I Do It: I use GoDaddy for all of my domains. Sometimes they cost more than $1, but there is always a promo or coupon code on the internet. Also, sometimes current customers don’t get the “new customer” promo. Create a new user account and you can still get the “new customer” promo. 

Step Two: Spend $6 for your first month of Professional Email

Use the domain you just purchased to set up a professional email address, like [email protected]. Some notaries prefer more general inboxes like, orders@, info@, contact@, and that works fine too. You do you! 

Once your new email account is set up, create an effective email signature that will do the heavy-lifting for sales and info about your services. For some help on this, I wrote an article on how to do it here. 

How I Do It: I use Google Workspace because I was used to Gmail and I wanted this to be easy. Their set up is super easy too. You do NOT have to be technically inclined to do this. 

Step Three: Beef-Up Your LinkedIn Profile

No matter what specialty you choose for your mobile notary services, you can count on your ideal clients being on LinkedIn. And once you start reaching out, or advertising your business, they’re going to look you up. Be proud of what they’ll find. 

I have lots of resources that can help with LinkedIn optimization, and even wrote a book on it with LinkedIn branding expert, Sandra Long. It’s a step by step guide to walk you through your profile setup. But, that would add another $6 to the budget, and I promised you we’d do this for less than $7 total. So, here is a link to the YouTube playlist of all the free training we’ve done on LinkedIn optimization.

How I Do It: LinkedIn has so many cool features, but if you're just getting started, use the resources offered above and focus on these aspects of your LinkedIn profile (free version-NOT Premium):

• Create a personal profile, not a company. 
• Have a great headshot (selfies are okay).
• Use Canva.com to create an attractive banner graphic that helps clarify what it is you do.
• Write a compelling headline that further clarifies the value you bring to your ideal clients. 
• Use the About section to its full potential. Share your passion and personality and how you can help your ideal clients achieve their goals faster and better. 
• Post something interesting occasionally, and consistently. 
• Thoughtfully engage with others' content.

Step Four: Make a List of All Your “B2B” Prospects

B2B means “Business to Business”. These are your ideal clients such as attorneys, medical facility administrators, business owners, etc, outside the general public. 

Use resources like Google, industry directories, and even your local library, to compile your list. I refer to my list as the Fab 100, but when it comes to prospecting don’t limit yourself. If you find 300 attorneys in your city, put them all on the list for now. It sorts out later. 

How I Do It: I use Google Sheets for my Fab 100 list. I include name, company name, contact information and a place for notes I learn from Step Five or during outreach conversations. 

Step Five: Find, Follow, and Observe

From your list, find your prospects on whatever social media or broadcasting platform they might be on. Once you find them, use the “follow” feature so their content will show up in your feed. This might be on X, LinkedIn, Facebook, Podcasts, YouTube, Instagram, Tik Tok, and any number of others.  

Once you can see their profiles and their content, use the 2-in-5 strategy to find ways to personalize your prospect messaging. Spend five minutes finding two things that you either admire, respect, appreciate, or relate to about each prospect. Add that information, and maybe even a direct link to whatever profile or post you found, to your prospect list.  

How I Do It: I focus almost exclusively on LinkedIn for this exercise. If my prospect is not on LinkedIn, I may try Facebook. Worst case, I simply Google their name and occupation and see if I can decipher which platforms I’ll learn the most about that person. If you can’t find them anywhere on social media, or participating in any broadcast platform that delivers value to an audience, make a note on the prospect list (I’ve learned these will likely be the most unresponsive prospects).  

Step Six: Reach Out to Every Prospect On Your List 

Set a goal to reach out to a certain number of prospects every single workday. When I’m being gentle with notaries, I tell them all they have to do is send one email per day, in hopes they’ll just start prospecting. But gentleness aside, you have a business to grow. If you’re brand new, or on the verge of financial ruin because the phone stopped ringing, then it’s time to 10X or 100X your efforts.  

Try reaching out to at least ten prospects everyday. Adjust numbers for your situation.  

When you reach out, start by mentioning one or two of the things you learned or appreciate about them from your observations. Then, get to your point. And finally, make a specific ask or give them a specific call to action, like: 

• Can we meet for coffee?
• Can we set up a call?
• How about a Zoom? 

How I Do It: Here’s an example of an outreach email: 

Hi Roger, 

I’ve recently started following your content on LinkedIn and your article about senior fraud situations cut right to my heart. In my work as a mobile notary, I’m passionate about helping seniors as well.  

In fact, many of them often ask if I know a good attorney in the area. Would you be open to a 15 minute conversation about what referrals might look like for you? Let’s call it a “chemistry check.” 

I love face-to-face meetings, can I bring a coffee or tea to your office next week?  

Looking forward to it, 

Bill 

[Kick-Ass Signature Here] 

Quick note: To reiterate, a proper email signature will have them asking all the questions, so you don’t have to worry so much about “selling” your services. Read my article on the subject here.  

Step Seven: Follow-Up 

When you do this kind of outreach everyday, and hundreds (maybe thousands) over the course of time, sometimes conversations happen, and sometimes they don’t. At least not at first. Timing plays the biggest role in responses. Don’t stop with just one outreach.  

How I Do It: Use this follow-up formula, 3, 1, 4...

• Send your first follow-up message THREE DAYS after the first. 
• If still no word, send another follow-up message ONE WEEK after the first message. 
• And, if they still haven’t responded, send another message FOUR DAYS after the last message. 

And if you still don’t hear back, it’s okay. The timing isn’t right. Don’t take it personal. Schedule a new outreach campaign for them in six months.  

The 7 X 7 Marketing Plan For Notaries

Seven steps, seven dollars. You can do this.

Could you do it completely free? Yes, you could. But like so many things in life, just because you could, doesn't mean you should. 

You could skip the domain and the professional email part of this formula, and save $7. But if you use some generic Gmail, Yahoo, or (gasp) AOL, email address, if your email even makes it into your prospect's inbox at all, it will likely be deleted before it's read. It looks like spam. 

Invest a few more bucks and do this right. One client will give you a return on investent many times what you spend. 

So, there you go. Seven steps you can do to market your notary business today, and all for less than $7 out of your pocket. 

Bill Soroka is on a mission to help mobile notaries serve more clients, make more money, and build a business that thrives beyond loan signings, self-reliant & untethered to the housing industry. You can join him with the most committed notaries on earth in the Notary Business Builder learning community. 

🆓 Let me help you get more clients! Download my FREE REPORT, Pivot or Quit It: 25 Lessons Learned When Marketing to Estate Planning Attorneys 🕴️🎉

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