If you’ve been around me longer than five minutes, you’ve probably heard me preach about the Three Questions. 

They’re simple. 

They’re powerful. 

And they are the backbone of every thriving notary business I’ve ever seen, including my own.

Most people ask these questions once, then promptly forget them and wonder why the business feels slow.

But the notaries who keep these questions front-and-center build momentum, pipelines, and businesses (not side hustles) with real revenue, predictability, and staying power.

Let’s break them down.

1. How Do I Get More Customers?

The Question Most Notaries Ask… and Then Stop Asking

This is where almost everyone starts. Unfortunately, it’s where most people stop too. They think “getting customers” is the whole game. It’s not. But it is the gateway.

And customers only come from two places, no matter how complicated we all try to make it:

A: Online Visibility

This is the stuff everyone says they care about but very few people consistently ...

Shared experiences like networking events, live training, workshops, conferences, travel, and even online gatherings, create deeper bonds and forge the beginnings of tomorrow’s great collaborations and innovations.

Plus, they can be fun and educational.

If you commit to attending just five notary peer events every year, your business, life, and network will experience limitless expansion.

These events have the potential to mold relationships that can change everything for you.

Sometimes, it’s the content being delivered. 

Sometimes, it’s a single idea sparked by simply being in the room, full of energy and possibility.

And sometimes it’s the person sitting next to you.

You never know what kind of magic can happen when you show up and participate.

That’s why peer events are so much more than “feel-good” opportunities. They’re catalysts for growth, collaboration, and connection.

When notaries come together, we find our people. 

We share challenges and insights. 

We learn from ...

You may have resisted or ignored document translation services because you thought something like: 

• I don’t speak a different language-how would I do that?

• Or, Ugh, there’s so much research to find a legit & reputable service for this…

• Or, it’s too much work to find someone for every language I happen across.

• Or, yeah, I know I can do this, it’s on my to-do list, but…

Well, guess what? Today is your day to finally get this done! 

Translation services have been around for, well, a long time, let’s say. It’s a service that stands on its own because people need documents translated for myriad reasons. 

In our industry, working with documents so closely, this has always been on the periphery. But now, as the world flattens, and business (and life) goes global, and as the demand for apostilles and international authentication skyrockets, the need for translation services rises with it. 

Why Add Certified Translation Services

Picture it: 

You finish a notarizati...

You’ve Been Procrastinating Again, Haven’t You? 

I’m currently re-reading one of my favorite books on writing (and life), Bird by Bird by Anne Lamott. If you haven’t read it yet, put it on your list. It’s one of those books that makes you feel seen, especially if you have a tendency to overthink, procrastinate, or spiral into existential dread when faced with a big project.

AKA, a day in the life of an entrepreneur.

The title comes from a story Lamott tells about her brother, who had a school project about birds. He had weeks to complete it. Naturally, he ignored it until the night before it was due. (Relatable? That’s how I handled every project in school)

Overwhelmed and on the verge of tears, he sat at the table surrounded by books and papers, utterly paralyzed by the sheer scope of the project. That’s when his father, a writer himself, offered this simple advice:

"Bird by bird, buddy. Just take it bird by bird."

And just like that, the mountain turned into a series of managea...

Registration and Replay link for the special training event with Captain Cory Flowers

A quick primer so you walk into next week’s training informed

If you’re a notary, you’re a guardian of public trust. Most days, that means routine IDs, signatures, journals, done. But every now and then, an appointment feels “off.”

The language is odd. The demands get pushy. You’re told you “must” notarize a stack of pages immediately or you’ll be “liable.” That’s often your cue you’re dealing with the sovereign citizen movement.

What is the sovereign citizen movement (in plain English)?

It’s a loose, anti-government ideology. Adherents claim they’re “sovereign” and not subject to U.S. laws or authorities like courts, taxes, DMV, you name it. The FBI has long described these actors as anti-government extremists, and their encounters can escalate quickly, especially when officials push back. 

A (very) short history and why it matters to us

The ideas evolved from tax-protest and anti-government c...

One of the biggest mistakes I see new notaries make is also one of the simplest to fix. They start a new business with excitement and possibility swirling around them, but they don’t tell anyone about it.

I get it. Sometimes it feels awkward. Maybe you don’t want to sound salesy. Maybe you think people won’t care. Or maybe you assume that your friends and family just aren’t your ideal clients.

But here’s how this world actually works: we almost always already know the exact client we need to get our dream results. And if we don’t know them directly, we’re usually one introduction away.

That’s why I created what I call the “Tell Everyone” policy.

If you want traction in this business, if you want confidence and income now while you’re still figuring out everything else, you have to spread the word about what you do.

Not once. Not vaguely. Not only in a social media post that gets buried under cat memes and political rants.

I mean really tell everyone.

That means:

• Posting con

  ...

I’m going to share a hard truth with you, especially if you’re a brand new notary: You’re probably wasting a LOT of time posting on social media. 

I know you’ve been told, maybe by marketing gurus, maybe by other notaries, maybe even me (I have a course on this) that posting on Instagram, Facebook, or LinkedIn is the ticket to a thriving business….That if you just show up consistently, share your “value posts,” and sprinkle in a few memes, the phone will start buzzing with appointment requests.

It won’t. 

Not because social media is useless (it’s not), but because the numbers simply don’t support that fantasy. To me, it's all about setting proper expectations. 

I speak to disappointed notaries all the time, and when I ask them what they’re doing to generate revenue, inevitably social media is one of their top “strategies.” That’s usually because they’re taking advice from well-meaning notaries that are in a different season of their business (they’re more experienced and in a reput...

Business can be brutal.

I’ve had days where the phone didn’t ring, the bills stacked up, and I caught myself wondering if I should dust off my résumé and beg for a “real job.” I’ve failed more times than I care to admit (twenty-six businesses before this one, if you’re counting). And I’ve had more than one day where the only thing that kept me from quitting was a little something called a nectar list.

What’s a nectar list? Glad you asked.

What is a Nectar List?

At its core, a nectar list is a collection of your sweetest memories, the moments that remind you life is worth savoring, even when business feels sour. They can be funny, tender, or even bittersweet.

For me, the nectar list was originally a lifeline out of burnout. Now it’s a business tool, too. Because when you run a notary business, you will face rejection, dry spells, and days when you wonder if you’re making a difference. A nectar list reminds you that you are.

Nectar in the Notary World

When I reflect on my career a...

If there was ever a time to sharpen your online visibility skills, it’s right now.

Mortgage rates just dipped again, and refinance applications jumped 23% in a week. Every time rates wiggle, phones start ringing.

We’re also at the very beginning of the Great Wealth Transfer, where tens of trillions of dollars changing hands as baby boomers pass on assets. Trust and estate law is one of the fastest-growing legal practices in the country right now. Firms can’t keep up with the demand.

Meanwhile, apostille work is still surging. Some states are up 20% year-over-year. Pennsylvania is on track for nearly 200,000 in 2025. California anticipates nearly half a million. 

And, every spike in international documents brings more fingerprinting appointments and FBI background checks too.

Opportunity is everywhere.

The only question is: who will get hired for all this work?

From SEO to Search EVERYWHERE Optimization

Search engine optimization isn’t just for Google anymore. AI-driven search i...

We’d like to believe that because we’re good at what we do, we’ll get hired more than those who aren’t. 

But that’s not how this business works. 

There are notaries less talented, less skilled, less trained, less compassionate than you, killing it in this industry because they found the right clients and opportunities at the right time.

So, how can you get them too?

Get in the room.

Not the comfortable rooms full of other notaries (those are great, too, but for different reasons). 

I’m talking about the rooms where your clients gather.

That’s the difference between peer networking and client-getting. One builds camaraderie. The other builds your business.

If you want more consistent work, better clients, and real momentum, you’ve got to put yourself in the orbit of the people who can hire you, refer you, and trust you to serve their customers.

What is a Client-Getting Event?

A client-getting event is any semi-structured gathering where your ideal customers are already spendin...