Most notaries are told to do everything, all at the same time. Get certified in this, and that, and this, and that. Then take any job, serve any client, say yes to anything that comes their way.

And for a while, that might feel productive, but it often leads to burnout, inconsistent income, and a business that's hard to explain to anyone.

Specialization means choosing a lane, at least until you gain traction and momentum. 

It means becoming the notary that attorneys call for estate signings, or the one that HR departments rely on for I-9s, or the expert that title companies trust for complex loan closings.

When you focus your marketing, your messaging, and your skills on a specific type of work, something shifts...

You stop competing on price.

You start building a reputation.

Referrals get easier.

Your calendar gets fuller.

I've been teaching this approach for years, and I've watched it change careers. You don't have to do everything all at once to build a great business.

You just have to do the right things consistently, and in the right direction.

Let me show you how I can help. 

Here's What It Looks Like When You Work With Me:

First, when you join my my Skool community, High Performance Notary, at the VIP level, we choose your major revenue goal for the next 12 months. This is NOT some vague wish. An actual number you can aim at.

Then we take a look at the specialty options you have available to you right now. We'll look at your certifications, your market, your skills, your particular situation, and the hours you can actually give this.

Then we choose ONE specialty to focus on for the next 90 to 120 days. We'll pick the one that gets you to that goal revenue number faster, or the one you are most passionate about. 

It's probably going to be one of these six...

The Six Most Lucrative Opportunities Under the Notary Umbrella

1. Loan Signing Agent

The old standby. Many notaries enter this industry because of the allure of mortgage loan signings. Even though these have been commoditized in many markets, they can still be lucrative, especially when you work directly with closing agents. 

Explore My Loan Signing Agent Training Here 

2. Apostille Agent/Facilitator

Documents crossing international borders often need authentication, often called an "apostille," and almost nobody knows how to do it right. High fees, low competition, and clients who find you instead of the other way around. 

Explore the Certified Apostille Agent Program with Judi Lawrence & Bill Soroka (Included in VIP High Performance Notary)

3. Mobile Fingerprinting

Employers, licensing boards, and agencies all need fingerprints for state & federal background checks, and they often need them on site. Add a service that pays well, repeats, and pairs perfectly with what you already do. I have partnered with Brandon Edwards and Secure Biometrics to deliver exceptional training that will help you both get started (in ANY state) and grow & scale. 

Learn More About Fingerprinting Training Here

4. Estate Signings

Estate planning professionals have a delivery problem, and you can solve it. This is the specialty that turns one attorney relationship into steady, scheduled, well-paid work. I partnered with industry titans, Laura Biewer and Jen Neitzel to offer their Certfied Notary Trust Delivery Agent program. 

Explore the Certified Notary Trust Delivery Agent Program Here

5. Legacy Vault: Help Families Digitally Secure Documents and Other Legacy Protections

Families keep their most important documents scattered across drawers, safes, and inboxes. You become the professional who helps them get organized and keeps that relationship for years, not for one signing. This is the number one most lucrative opportunity under the notary umbrella and it's available exclusively here. 

Learn More About the Certified Legacy Vault Advisor Program

6. Mobile Oral Drug Screening Administrator

Mobile oral drug screening probably isn't top of your mind...yet. But, please understand the actual value you provide: Trust & convenience. The same mobile business model you already run as a notary can build a completely different revenue stream. Same clients, additional service. 

Learn More About the MODSA Program and Become a Mobile Oral Drug Screening Administrator Here

Whichever one you pick, I have the resources or the partner to help you build it. You are not figuring this out alone.

And then there's the daily habits part.

Knowing your specialty is one thing. Knowing what to do on a random Tuesday is another.

That's what the High Performance Notary community is for. It's on Skool, and it gives you a specific action plan so you know exactly what to do every single day to get your most valuable services in front of prospects who need them, want them, and can afford them.

Over 2,500 notary entrepreneurs are in there right now, all working to bring more value to their communities and make more money doing it.

Join High Performance and Immediately Upgrade to VIP Here