If they needed a notary once, they’ll need one again…and again…and again.
And if they don’t, they’ll know someone who does.
This exponentially increases the lifetime value of your customers.
It works for any line of service you offer under the “notary umbrella” too. If they needed: fingerprinting/apostilles/field inspections/trust delivery/medical facility work, they’ll need it again or they’ll know someone who does.
That means the person you notarize today might be the person you fingerprint next month. And next year, that person might inherit land in Italy from their grandparents and need international document authentication services like an apostille. Then they find the love of their life and decide to get married right there in your town, and need a wedding officiant.
Maybe that’s an extreme example, but maybe it’s not....
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