If they needed a notary once, they’ll need one again…and again…and again.
And if they don’t, they’ll know someone who does.
This exponentially increases the lifetime value of your customers.
It works for any line of service you offer under the “notary umbrella” too. If they needed: fingerprinting/apostilles/field inspections/trust delivery/medical facility work, they’ll need it again or they’ll know someone who does.
That means the person you notarize today might be the person you fingerprint next month. And next year, that person might inherit land in Italy from their grandparents and need international document authentication services like an apostille. Then they find the love of their life and decide to get married right there in your town, and need a wedding officiant.
Maybe that’s an extreme example, but maybe it’s not. When a customer loves working with you anyway, all you have to do is stay in touch with them (so they remember you) and keep them informed of the additional services and value you offer.
So how do they remember you?
That’s the Top of Mind Method. Five principles that, when blended into your mobile notary business, will ensure that your clients will not only remember you, but they’ll remember to refer to you their entire network.
The Top of Mind Method can be remembered with the acronym S.M.I.L.E.
Nobody needs a notary until they need a notary. There’s often a sense of urgency when a customer reaches out to you, so here are five techniques that will help you get more appointments:
The easiest way to make sure you get a repeat client is to do an excellent job when you’re hired in the first place. Here are five ways to deliver exceptional services:
We wear so many hats as a solo-preneur, it’s important to have systems in place to keep your ducks in a row. A well organized post-appointment ritual or routine can help with that. I used to do my ritual in the car immediately after an appointment, or shortly thereafter. Stay organized with an ironclad post-appointment ritual. Here’s one example:
We have to stay in touch. This isn’t rocket science. It’s not neurosurgery. It’s just human connection. And while there is some pretty amazing technology to help us stay more connected, it’s not necessary for this activity. Humans have been connecting for thousands of years. You can do things the old fashioned way if it’s better for you. The important thing is to just do it consistently. Here five strategies for long term connection with your clients and prospects:
The Japanese process of kaizen (constant, continuous improvement) will serve you well as a credentialed professional. There is always something more to learn or refine when you’re in business (or simply being a human being).
And, if you have any goal or dream at all, it’s going to require people, whether they’re your customers, business partners, or colleagues, success includes more than you. Commit to the expansion of your network. The bigger your goals and dreams are, the more important the quality of your network. More isn’t always better. You can be selective, but you must keep expanding.
Here are four ways to expand your knowledge and your network:
Individually, each of these tasks or strategies can help grow your business. Implemented together, you become an unstoppable force and the go-to notary in your city. When you keep yourself top of mind, you’ll not only be remembered, you’ll be referred. You'll have more repeat customers that constantly refer more repeat customers to you.
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