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Marketing Prowess: 13 Musts For Notaries

 

As a mobile notary you run an old fashioned business in modern times. Gaining customers comes down to two overarching strategies: Optimizing online visibility and leveraging your network of relationships. 

 

That’s it. 

 

Don’t overcomplicate it and don’t sit back and wait for the latest widget to fix it. 

 

If you want to build a business that will thrive, regardless of mortgage interest rates, commit to learning marketing techniques that eliminate concern. 

 

For Online Visibility Learn About…

 

  • Standardizing your profile for as many online directories as you can. Include LinkedIn as your “Master Profile” that is used to fill all others. 
  • Optimizing your Google Business Profile. It’s free. It’s easy. No excuses. 
  • Creating (or paying someone else to) a website that is mobile friendly, SEO’d, and easy for customers to hire you from. 
  • Capturing email addresses....
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The Unseen Notary: The Stark Reality of Not Leveraging Google's 91.5% Market Share

The World's Largest Business Directory

Think of the Google search engine like the world’s biggest business directory. 

To put this in perspective for you, Google gets 91.5% of all the internet search business in the world. 

Bing gets 3.19%. 

For fans of DuckDuckGo, they get only .55%.

For your notary business to thrive, you must be listed on the Google “business directory”.

This is what we commonly refer to as, Google Business Profile (GBP).

GBP is a suite of online services that Google grants to businesses of any size at no charge. You’ve likely seen this in action already when you search for “late night munchies near me,” or “nail spa in Tampa.” 

The information that comes up, with the hours of operation, menu of services, and customer reviews, is likely the Google Business Profile for those small, local businesses. 

This is the same series of information that could come up for your notary business too! ...

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Be Unexpected: Creating Online Profiles That Pop

 

There are lots of online notary directories out there right now. Many of the most relevant directories will have a free (or cheap) profile level to get started with. I’ll share a few that seem to pay off, should you decide to pay for a premium listing too. 

But, if you’re going to invest the time and money into having online profiles, do it in a way that makes you more appealing than the same old boring profiles that 70% of notaries throw up on these directories. 

Make it pop. 

Stand out. 

Get hired. 

 

There’s No Such Thing as “Too Many” Directory Profiles

You already know that your customers are going to come to you from two places, and two places only:

  • Your online visibility;
  • And your network of relationships.

Online directories help with both, IF you optimize your profiles correctly. 

When done well, there is no such thing as having too many online profiles on professional directories. 

When...

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