The Top Four Social Media Strategies That DO NOT Work, But Notaries Keep Doing Anyway

Uncategorized Jan 16, 2020

Tired of agonizing over what you’re supposed to post on social media for your mobile notary and loan signing business?

You are not alone!

Notaries all over the country struggle to create valuable blog or social media posts because it isn’t really crystal clear what we are supposed to be talking about. In fact, not very much about our business is ever crystal clear. 

Still, in a relationship-based business, where your customers work with who they know, like, and trust, it is important that you give them as many chances as possible to:

Get to know you.

Maybe even like you.

And, certainly, start to trust you.

But short of cyber-stalking them and becoming “besties,” how do you do that? In today’s modern age, content marketing and social media are King. Influencers, service-providers, and experts, in any industry, share valuable content, inspiring messages, and needed information, via email and various social media platforms. 

That’s how you often get to know, like, and trust them. And guess what...That’s how your customers can get a chance to know, like, and trust you too. 

On some level, you already know that. You’re smart. You’re already in business for yourself. But it’s intimidating, and even overwhelming to take on blogging and knowing what to talk about on social media on a consistent basis.

That’s why so many notaries do social media wrong.

Check out the top four social media strategies that DO NOT work, but notaries keep doing anyway:

Broken Strategy #1:  They don’t broadcast anything at all

Some notaries just opt-out of social media altogether. Whether it is privacy concerns, technology overwhelm, or confusion over how to to do it, they just wash their hands of the whole thing. This is the biggest mistake of all. Nearly 70% of Americans are on one form of social media or another. That means 229 million potential customers are scrolling their feeds each and every day...

On top of that, social media is where people are connecting with each other, sharing information, catching up on news and events, and asking for recommendations from friends. Social media, when done right, is like word of mouth advertising on steroids. People love to “share” and “tag” posts and people that will help their friends get what they want or need. 

Broken Strategy #2:  They post inconsistently, with no follow-up or interaction

Even if broken strategy number one is overcome, some notaries will go through the effort of setting up a social media profile for themselves and their business, and then just stop there, like a deer in headlights. Then, IF they think about it, they may make a post or two in a given month. And then, even if their post, or blog article, is brilliant, they never pay attention to their audience responses, like comments. People are on social media to connect, and if you don’t make an effort to respond, answer questions, or show that you care about them, you lose momentum. Your random posts and interactions might be killing your business. 

Posting valuable content on a consistent basis, with a rhythm if you will, greatly enhances the chances that the right person will see you at the right time.

Broken Strategy #3: They broadcast only about how great they, and their services, are. In other words, all advertisements, and no value or real content.

This is very common these days. You’ll see Facebook or Instagram feeds full of beautifully created graphic advertisements about the services notaries provide. They’ll tout things like: “24-7 Notary Services,” or “Anytime, Anywhere,” or “Friendly, fast, and reliable-call me!”

There’s nothing wrong with advertisements! In fact, you’ll want to include some of these in your own social media strategy. And, you’ll want to include more. Remember, your job as small business owners working in a relationship-based industry is to give your potential customers more opportunities to get to know, like, and trust you.

That’s going to take more than an advertisement. An advertisement is an occasional seasoning on the “meal” of your social media strategy. Think of it this way- By adding content, posts, information, and value through the majority of your posts, you earn the right to advertise to them. 

If you aren’t giving enough value, don’t advertise. On the other hand, if you are constantly providing valuable information about your ideal customer’s experience, a little bit about you and your commitment to servicing them, and why you are so passionate about your business, then by all means, advertise to your base on occasion. If you’ve done your job, they won’t hesitate to hire you.

Broken Strategy #4: They end up speaking only to other notaries, and not to their ideal customers

In every state, notaries struggle with what to say and how to say it in their content marketing and social media posts (see, you’re not the only one). Many notaries just aren’t clear on the types of topics their ideal customer might be interested in hearing about. So, they default to their own experiences- their process of becoming a notary and building their business.

These notaries are speaking to other notaries about surety bonds, E & O insurance, state exams, LLC details, how to choose a name, where to buy their stamp, and more about the actual business of Notary Public.

This is actually awesome. This industry needs more notaries to be open and share information. It’s a beautiful thing. But, there is a place for that, and it is likely not on your mobile notary and loan signing agent business page. Because, guess what, your ideal customer isn’t concerned with how to start a notary business.  Their concerned with getting their needs met. 

Utilize online forums, groups, communities, and local MeetUps to share your experiences and information with other notaries. Use your business page and social media platforms to deliver valuable content for your ideal customers.

The Greatest Disservice Ever...

You have to believe in what you’re doing and why you’re doing it. If you believe you are the absolute best Notary Public out there, and that you can help your ideal customer, then you are doing them a disservice by NOT giving them an opportunity to get to know, like, and trust you. 

This work matters.

Your potential customers need you on your A-game. And, they need you when they need you. Social media and content marketing is how you can help yourself stay top of mind for your customers. So when that time comes that they need the notary expert in their area, you pop up. 

Listen, you want to make a difference to people. And, you want to earn a good living doing what you love. Invest some time and energy into sharing your passionate journey with the very people who will need your services soon. 

How much time?

With a good strategy you could complete your entire social media content in less than an hour a week, and you can do it for free. 

All you need is a little help, and a little direction. That’s where we come in. On the following pages, you’ll find 52 topics that a Notary Public in any state can use as:

  • Social Media Posts
  • Video Topics
  • Blog Articles
  • Email Content

That’s 52 topics with 52 weeks in the year. Just one topic per week will give you the momentum to share some of your expertise and personality.

Let people get to know you, like you, and trust you. 

This is how you build relationships. And in a relationship-based business, this is how you build revenue. 

Even if you don’t think you’re the expert yet, you are. An expert is often just one page ahead of their target audience. Even if you have to do some quick research for your state on one of the topics, I assure you, you’ll know more than most of the general public when it comes to the Notary realm. 

Be the expert.

The topic and content is only one part of the social media equation. Another big component is the graphic side of things. 

We want to help you there too! My buddy Zion created a free crash course on how to use Canva for your graphic design needs. Canva is incredibly simple to use, even for people with limited tech or design skills, and it is free!

Between these two tools, and a commitment to provide value on a regular, rhythmic schedule, you will:

  • Establish your expert notary authority
  • Increase awareness of your services
  • Save time and money
  • Quit agonizing over content creation
  • Stop stressing over social media posts
  • Boost revenue
  • Build more relationships
  • And…Get more business!

Ready to jump in? Let’s go!

Click here to download 52 notary topics (that's one for every week of the year) for social media or blog posts. As a free bonus, we'll send you the link to Zion's Canva Crash Course in a follow up email too!

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