I know social media isn’t everyone’s cup of tea. And not everyone enjoys writing longform blog articles. 

And I suppose that’s okay…

Still, these forms of communication are effective for both building relationships (they allow your prospects to get to know, like, and trust you more), as well as for boosting online visibility with search engine optimization strategies. 

I hear lots of questions about what you’re supposed to talk about in this type of content, so I thought I’d share twelve prompts about you and the city you live in. 

The Posting Formula: Consistency Matters

When it comes to social media posts and blog articles, consistency is more important than quantity (usually). If you’re a guru of all things social, post like crazy (it does actually work). 

But if you’re new to this, or don’t enjoy it, pick a rhythm and stick to it, no matter what it is- once a day, once per week, once per...

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A friend and I bought a liquor store we found listed on BizBuySell.com in the early 2,000’s. It was just a small mom-and-pop shop, or more accurately a pop-and-son thing, and the son had lost interest so pop was selling cheap. 

It was located in a pretty busy shopping center with a Home Depot as an anchor, so I was confident I could boost revenues and quickly grow to a second location. 

My strategy? 

Offer a compelling “lead magnet” and capture email addresses of my customers so I could communicate value on my terms. 

Tapping into my experience with another business I was in, we bought a badass poker table and set it up in the store as a display and ran a promotion to win it. 

The rules were simple:

• Register with your email address.
• Earn additional entries for every $10 you spend. 

The strategy was a hit, garnering over 1,200 email addresses of local imbibers of booze. 

Following a...