You may be hoping I'm going to share the super-shiny doo-hickey thinga-ma-bobber that will make it rain clients and appointments for your notary business.
I am not going to do that and it doesn't exist. At least not yet, anyway (but we're working on it!).
I'm talking about your referral list.
This is your list of people, brands, and services, that you enjoy working with enough to refer them to other people in your network.
I liken it to Oprah's list of her "Favorite Things."
Having a list and referring to your network makes you a resource.
Being a resource to your network will help you stand out more than anything else.
You're an active citizen living in your city/state/country/world and you've garnered some experience, wisdom, and favorite things through life.
Here are some examples of who can go on your list of favorite things/Referral List:
One of my favorite things to do is to refer prospects to people I know, like, and trust.
I consider myself a loyal person (sometimes to a fault).
Loyalty is a quality I appreciate in others as well.
What I’ve learned through the years as a super connector is that loyalty has to be about more than just personalities.
You can’t just refer prospects to people you like, even if they’re freakin’ amazing at what they do.
Not everyone is a good referral match.
So instead, be loyal to bringing value to your relationships, not just to one certain person.
It does no one any good if you refer a mismatched prospect to your favorite attorney, just because you like him. It just wastes time and it costs you credibility in two relationships (or more).
That’s why you can never have too many partners on your referral list.
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