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The Top of Mind Method: Thirteen Opportunities to Create Lifetime Customers

 

As customers flow into our Notary business, we're faced with many different ways to represent our brand and demonstrate our expertise. These opportunities, when optimized, help deepify relationships, clearing the path for something that can last beyond one single transaction. Because, if your customer needed a Notary once, they'll need one again. Or, at the very least, they'll know someone who does. Through years of experience, Bill has built the framework for the Top of Mind Method, and the 13 Opportunities you have to connect deeper and provide even more value to your ideal customers.

Episode Highlights:

3:22 The challenge is that when things are going good and your phone is ringing off the hook, it's real easy to push aside all the fundamental business practices that help businesses succeed in the long run.

6:49 Results don't lie. They can be harsh sometimes, but they're true.

12:42 The top of mind method is basically 13 opportunities we have from the first time we...

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The Apostille Matchmaker

 

18 months ago, no one knew what an apostille was. Today, the Notary world is on fire with the Apostille Agent opportunity and my guest today, Judi Lawrence, is a central force in making it mainstream. Learn what it means to be an Apostille Agent, the importance of doing this work correctly, and what Judi is doing to match her graduates & crew with opportunities across the country.

Guest Information:

Judi Lawrence, dubbed the Queen of Apostilles, owns and manages the Lawrence Institute for Notaries where she teaches her famed certification course, The World of Apostille. She also has a physical office location for her Notary services in central Philadelphia.

Learn more about the World of Apostille certification course on the LIN website below.

World of Apostille Masterclass

and get the book she co-wrote with Matt Miller, the Apostille Agent's Survival Guide at the link below. 

Get the book, The Apostille...

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