I just moved into a new home in northern Washington after living the last 18 months in fully furnished AirBnB's. I find myself needing everything from coasters, lamps, & garbage cans, to landscapers and exterminators (Did you know Washington has a “spider season”? They certainly didn’t mention that in the sales brochure).
When I need something, a service especially, I go to two places- my network for referrals, and/or a Google search. My network up here in Washington is nothing like it was in Phoenix, so if my real estate agent or AirBnB host don’t have a referral for me, guess what-off to Uncle Google I go.
Most consumers skip the referral part and go straight to Google, where they make a decision on who to call based mainly on whose information appears on their screen and the quality and number of their reviews.
When a consumer types in their search for say, “Notary Near Me,”...
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