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The Unseen Notary: The Stark Reality of Not Leveraging Google's 91.5% Market Share

The World's Largest Business Directory

Think of the Google search engine like the world’s biggest business directory. 

To put this in perspective for you, Google gets 91.5% of all the internet search business in the world. 

Bing gets 3.19%. 

For fans of DuckDuckGo, they get only .55%.

For your notary business to thrive, you must be listed on the Google “business directory”.

This is what we commonly refer to as, Google Business Profile (GBP).

GBP is a suite of online services that Google grants to businesses of any size at no charge. You’ve likely seen this in action already when you search for “late night munchies near me,” or “nail spa in Tampa.” 

The information that comes up, with the hours of operation, menu of services, and customer reviews, is likely the Google Business Profile for those small, local businesses. 

This is the same series of information that could come up for your notary business too! ...

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Google Business Profile: A Notary Business Requirement?

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I just moved into a new home in northern Washington after living the last 18 months in fully furnished AirBnB's.  I find myself needing everything from coasters, lamps, & garbage cans, to landscapers and exterminators (Did you know Washington has a “spider season”? They certainly didn’t mention that in the sales brochure).

When I need something, a service especially, I go to two places- my network for referrals, and/or a Google search. My network up here in Washington is nothing like it was in Phoenix, so if my real estate agent or AirBnB host don’t have a referral for me, guess what-off to Uncle Google I go.

Most consumers skip the referral part and go straight to Google, where they make a decision on who to call based mainly on whose information appears on their screen and the quality and number of their reviews. 

When a consumer types in their search for say, “Notary Near Me,”...

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