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Business Plans Are Useless

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Business Plans Are Useless.

Okay, okay, okay,! Before you throw your right hook, hear me out. When it comes to business plans, I subscribe to Eisenhower’s perspective: 

“In preparing for battle I have always found that plans are useless, but planning is indispensable.”

Formal business plans can prove useful if you want government contracts, or you’re trying to get a loan or grant, but when it comes to your day-to-day operations as a solo-preneur, it’s of minimal impact. It’s so inconsequential, in fact, that I’d call it a distraction. Or, what Steven Pressfield would call, “resistance.” 

Like spending months developing a logo, or a website, or choosing the perfect name for your company, a business plan can act as an excuse to avoid doing the actual work. 

The road to hell (and failure) is paved with business plans. 

Let’s be real. Some people spend weeks, maybe...

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