Why do you resist following up with your prospects?
Ugh, we've all been there. You finally muster the courage to send the emails or the direct messages, or finally pop-in to an escrow or attorney office, and then...
You wait for that phone to ring...
Even though you know it's probably going to take more than one touch point for a prospect to get to know, like, and trust you enough to hire your services.
And then... the shame cycle happens:
Relax...you're not alone.
Let's stop the shame cycle today.
Most salespeople (that's you! Yep, you're a self-employed solopreneur wearing all the hats) don't follow-up. Me included. I have had to work hard to remind myself of it's importance.
"The fortune is in the follow-up" is not a myth. It's just facts.
Most notaries give up too quickly. Look at some of these statistics on sales:
So, 94% of salespeople will have quit after fourth follow-up. But get this, 60% of sales and hires are made after the fourth call or interaction. In fact, when it comes to professional services, it can often take 7-10 exposures before a prospect says yes.
If 94 out of 100 notaries are quitting their follow-up after four tries, you can see why there's no traffic after the extra mile. Now you understand how the fortune really is in the follow-up.
Let's look at this pragmatically, so you have a tangible framework for your system of follow-up.
This is the follow-up system I used to land several estate planning attorney clients, four of which had enough volume and paid high enough fees for trust delivery work, that I could average a six-figure income with their appointments alone.
If you're a notary that takes your role seriously and has gone through advanced training, received certifications, cares about your clients, understands the importance of integrity, and goes above and beyond, then you must follow-up.
In fact, I'll go so far as to say that it's a disservice to your prospects and clients not to follow-up. If they don't hire you; capable; caring; and competent, then they may hire someone who is not.
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