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Weird is Better: How to Stand Out When Sending Holiday Cards

Last night, on our weekly NBB Accountability call, I shared an accidental strategy that ended up working quite well for me in my business relationships. 

I’ve never been great at mailing cards and letters on time. 

Birthday cards would sit on my counter, or in my glove box for months until they were so late I may as well have used them for the recipient’s next birthday. 

I was especially bad with holiday cards for my clients. 

Always Late With Holiday Cards

At first, I’d be so embarrassed at how late the cards were that I wouldn’t send them at all, even after signing and addressing them. 

And then one January, after missing another season, I said, “screw-it, I’m sending them anyway.” I decided I would pop-in to my clients and drop off cards and good spirits six weeks after everyone else, and something interesting happened. 

As they were taking down the swarms of holiday cards they had received...

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