Ask This One Question After Every Notary Appointment and Triple Your Revenue
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A friend and I bought a liquor store we found listed on BizBuySell.com in the early 2,000’s. It was just a small mom-and-pop shop, or more accurately a pop-and-son thing, and the son had lost interest so pop was selling cheap.
It was located in a pretty busy shopping center with a Home Depot as an anchor, so I was confident I could boost revenues and quickly grow to a second location.
My strategy?
Offer a compelling “lead magnet” and capture email addresses of my customers so I could communicate value on my terms.
Tapping into my experience with another business I was in, we bought a badass poker table and set it up in the store as a display and ran a promotion to win it.
The rules were simple:
- Register with your email address.
- Earn additional entries for every $10 you spend.
The strategy was a hit, garnering over 1,200 email addresses of local imbibers of booze.
Following a...
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