During my recent Prolific Content Creation workshop at NBB, a student asked me what I thought of using Artificial Intelligence (AI) to write content for blogs.
This is literally a workshop where I write a piece of content, like a blog article, from scratch, in collaboration with fellow members, and we make it customizable so each notary can use a personalized version of it on their own platforms.
Being the writer snob that I am, shared my distaste of some random robot wrecking my craft.
I wasn’t a fan.
Writing is supposed to be pure, I said. It’s supposed to be an extension of our soul, I cried. It’s our personality on paper, I pontificated.
Blah, blah, blah.
The fact is, not everyone enjoys writing as much as I do, and that’s okay.
That doesn’t mean the need to write or otherwise create valuable content is any less important.
Content should not be ignored....
A friend and I bought a liquor store we found listed on BizBuySell.com in the early 2,000’s. It was just a small mom-and-pop shop, or more accurately a pop-and-son thing, and the son had lost interest so pop was selling cheap.
It was located in a pretty busy shopping center with a Home Depot as an anchor, so I was confident I could boost revenues and quickly grow to a second location.
Offer a compelling “lead magnet” and capture email addresses of my customers so I could communicate value on my terms.
Tapping into my experience with another business I was in, we bought a badass poker table and set it up in the store as a display and ran a promotion to win it.
The rules were simple:
The strategy was a hit, garnering over 1,200 email addresses of local imbibers of booze.
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