How many people do you think you know?
Back when I worked in the peripherals of the wedding industry, we estimated that the average wedding invited about 300 people, with 150 friends & family for each person getting married.
But advances in social media have changed things.
By some estimates, the average American knows about 600 people.
As a small business owner, I bet your network is even bigger.
Think of all the people we meet!
Signers, escrow officers, attorneys, medical staff, maybe a day job, family & friends, our hobbies and extracurricular activities, networking meetings, Zoom calls…
I bet you know a lot of people. Probably more than you realize.
And this network of people around you is your most valuable business asset.
Having clarity of who is actually in your network leads to reverence, or deep respect, for the powerful connections you already have.
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