The 7 Daily Moves Behind a Profitable Fingerprinting Business

If you want to expand into fingerprinting, there are a few things we need to START talking about and a few things we need to STOP talking about. 

Let’s stop talking about equipment.

Let’s stop talking about state contracts.

Let’s stop talking about whether your market is “open” or “closed.” 

The real question is this:

Can you execute seven simple things consistently?

Because nothing else matters if you’re not willing to do the work to make it work. 

Fingerprinting is not complicated, but like any service-based business, it is disciplined.

And if you can commit to these seven moves for 90 days, you will create momentum in any state (Yes, every state!!).

Here’s what that looks like…

#1: Build a Real Prospect List (Your Fab 100)

Before you send a single message, you build the list. And not just random businesses. But of organizations that are legally required to fingerprint people.

Think: 

• Healthcare

• Schools

• Staffing agencies

• Security companies

• Licensing boards

• Churches with volunteers

• Cannabis operators where legal

Fingerprinting is compliance-driven, and compliance creates repeat demand. If you cannot identify 100 organizations in your region that require fingerprinting, you’re not ready to expand.

But this is easy to do, especially with AI. In fact, inside my Skool community, I created power prompts that will help you leverage ChatGPT to build your prospect list in seconds. 

This is your growth engine and you’ll be using your prospect list every single day to build your fingerprinting business. 

#2 Research the Right Decision-Makers

This isn’t about blasting out hundreds of cold emails and crossing your fingers you find the right person. We’re not just sending a bio to the “info@” email address on random websites. We’re not pitching whoever answers the phone.

You just made a prospect list. Now you research the who’s who. 

Think: 

• HR

• Compliance

• Credentialing

• Operations

Spend five minutes to find two insights about 1-10 prospects from your Fab 100 list. This makes personalization easy in the next step. 

You are not researching whether they need fingerprinting, you already know they do. You are identifying who is responsible and feels the pressure when onboarding gets jammed up from delayed background checks and fingerprinting.

#3: Reach Out To Those Prospects

Now, reach out to those 1-10 prospects you just researched. You can do it via email, phone, or even office drop-ins. 

Keep it: 

• Short.

• Specific.

• Relevant.

You are not pitching your services, you are opening the door to a new relationship, and earning permission to follow up.

Ten touches a day is fifty a week. Fifty a week is two hundred a month.That’s momentum.

#4: Follow Up in Rhythm

Yes, everyone struggles with follow up, so you’re not alone with this. It’s hard to stay motivated when you can’t control when prospects finally respond to you, if at all. 

Silence is not rejection.

Hiring managers are busy. Compliance officers are juggling deadlines.

But here’s the thing…

When fingerprinting becomes urgent, they respond to the name they recognize.

Professional follow-up builds recognition.

Recognition builds trust.

Trust builds volume.

That’s why we teach a specific follow-up rhythm inside High Performance Notary and we leverage AI to help you craft an authentic message. 

#5: Ask for Referrals and Warm Introductions

You are surrounded by those who love and want to support you. The key is to remind them and show them how. 

You are one introduction away from the client you’ve been trying to reach.

Your warm network already trusts you.

• Past clients

• Business peers

• Friends

• Family

• Colleagues

They don’t need to know anything about fingerprinting. They just need to know people.

Be specific:

• “Do you know an HR manager?”

• “A compliance director?”

• “A school administrator?”

• “A staffing agency owner?”

One warm introduction can replace 50 cold messages. If you skip this step, you are choosing the long (cold) road.

#6: Put Yourself in the Right Rooms

Fingerprinting clients don’t always gather in marketing rooms. They gather in rooms tied to hiring, security, and compliance.

Think: 

• HR association meetings

• Healthcare administration groups

• School district events

• Security industry meetups

• Staffing and recruiting gatherings

• Credentialing and licensing meetings

These are rooms filled with people who manage onboarding cycles. Onboarding cycles often mean repeat fingerprinting.

Every day, commit to finding or attending some kind of event or meeting where you’re in the room OR ONLINE (that counts too) with your ideal prospects. 

When you show up consistently, you stop being a stranger. You become “the fingerprinting person.”

#7: Improve Your Online Visibility 

This is an ongoing exercise, for the life of your business. Spend ten to fifteen minutes every single day doing at least one thing that will boost your visibility so prospects can find you when they need you. 

Think: 

• Google Business Profile.

• Website clarity.

• LinkedIn positioning.

• Directory accuracy.

• Review responses.

Fingerprinting is often urgent, and when someone searches online, you must look:

• Professional

• Clear

• Trustworthy

• Current

One small improvement per day compounds.

Now let’s say the part that matters most:

If you are not currently executing daily prospecting habits in your existing business…

Adding fingerprinting will not fix that.

Expansion does not create discipline. Discipline creates expansion.

But here’s the encouraging truth:

None of these seven things require:

• A $8,000 Live Scan machine.

• A perfect regulatory environment.

• A huge following.

• A marketing budget.

They require:

Daily action.

Just what comes down to six daily practices that make sure you’re in front of people that can hire you or refer you. 

That’s not overwhelming.

That’s structured.

And if you stack 90 days of that structure, something changes.

You stop hoping for calls.

You start creating relationships.

You stop waiting for the phone to ring off of Google, and you start creating your own opportunities.

Fingerprinting works.

But it works for the person who works it.

If you can do these seven things, you can build this.

The roadmap exists.

The structure exists.

The question is simple:

Will you execute?

And if you want to execute with real depth (not guesswork) that’s where proper training matters.

My fingerprinting partner, SecureBiometrics, doesn’t just teach how to take fingerprints.

They go deep into:

• Ink fingerprinting mastery

• Live Scan fundamentals

• Federal submission pathways

• EDO systems and background check processing

• Compliance workflows

• Marketing that makes sense for this industry

• Business setup and operational structure

• Ongoing coaching and implementation support

This isn’t a surface-level overview.

It’s a comprehensive launch framework built by someone who has actually built and scaled a multi-million-dollar fingerprinting operation, including in states where others assumed it couldn’t be done.

If you’re serious about building this the right way:  with clarity, compliance, and confidence, that’s the next step.

Click here to learn more

And as always, you can join our free Skool community HERE.